Resources

Free in-depth articles on anything and everything related to race directing

All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
All Articles toggle
All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
An Introduction to SEO for Race Directors

Marketing & PromotionMarketing & Promotion

An Introduction to SEO for Race Directors

Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.

How to Increase Registrations With a Facebook Remarketing Campaign

TutorialsTutorials

How to Increase Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It's all about remarketing and it's all in this step-by-step guide.

Race Director Certification Courses: Are They Worth It?

Organizing a RaceOrganizing a Race

Race Director Certification Courses: Are They Worth It?

Is a race director certification program right for you? We look at what's involved and whether it's worth the time, cost and effort.

Discount & Referral Strategies: Using Incentives to Sell Out Your Race

Marketing & PromotionMarketing & Promotion

Discount & Referral Strategies: Using Incentives to Sell Out Your Race

Struggling to sell out your race? Here's how to use discount, referral and other strategies to boost participation.

Race Bibs: A Buyer's Guide

Organizing a RaceOrganizing a Race

Race Bibs: A Buyer's Guide

Whether it's a basic 5k race bib or a durable multi-sport bib you're looking for, here's everything you need to consider before buying.

9 Biggest Facebook Ad Mistakes Race Directors Make

Marketing & PromotionMarketing & Promotion

9 Biggest Facebook Ad Mistakes Race Directors Make

Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.

Share tips with 8,000+ race directors in our race directors Facebook group.

Facebook Join the group
Inflatable Race Arches: A Buyer's Guide

Organizing a RaceOrganizing a Race

Inflatable Race Arches: A Buyer's Guide

Industry veteran Mike Plant walks through the process of selecting an inflatable arch for your race and making sure you only get to buy one - the right one.

How to Make More Money From Your Sell-Out Race

Marketing & PromotionMarketing & Promotion

How to Make More Money From Your Sell-Out Race

Want to increase revenues from a race that's selling out - without increasing prices? Here's a few ways to do it.

10 Tools to Supercharge Your Productivity

Organizing a RaceOrganizing a Race

10 Tools to Supercharge Your Productivity

From event management to document sharing and email marketing, here's our pick of top tools to boost your productivity

4 Killer Strategies for Winning Race Partnerships

Marketing & PromotionMarketing & Promotion

4 Killer Strategies for Winning Race Partnerships

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race's appeal

5 Tools to Improve Your Online Marketing Analytics

Marketing & PromotionMarketing & Promotion

5 Tools to Improve Your Online Marketing Analytics

Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.

Deep Dive: Connect Race Day with RaceJoy

Organizing a RaceOrganizing a Race

Deep Dive: Connect Race Day with RaceJoy

Can technology change the way your participants and spectators experience race day? We look at RaceJoy's race day app and the many ways it can help transform your race.