Resources

What is a brand? How can I come up with a solid mission statement? And then what? Race branding expert Peter Abraham explains.

A race director's perspective on how to sustainably mark a trail race course to minimise environmental impact.

As an event professional, you know what to do when a problem pops up, but what exactly are you supposed to say? Here's a 5-step guide to crisis communications.

We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.

Learn how to grow your email list, design effective email campaigns, and run your email marketing like a pro - from event marketing pro, Hollie Light.

Los Angeles Marathon volunteer coordinator, Tim Bradley, shares his best-practice tips for filling your volunteer shifts with motivated people who show up!

Everything you need to know about ordering your race finisher T-shirts, from picking fabrics and printing methods to ordering smart and ahead of time.

Looking to organize your first color run? Here's what you need to know to make a success of your event.

A look at the benefits of professional course measurement, and how it stacks up against digital mapping and your GPS-measured course.