Marketing & Promotion

How to Market Your Race Organically on Facebook

Why marketing your race organically on Facebook still matters – a lot. And how you can learn to do it the right way.

Optimising your Facebook Page

Your Facebook page is your website on Facebook. Before doing any Facebook marketing at all, get your page 100% fit and ready.

What, When and How Often to Post on Facebook

Grow your Facebook page following with regular quality content that engages, captivates and sparks discussions with your audience.

Growing Your Facebook Page Followers

Step-by-step strategies that take people from liking your content to Liking your page – and beyond.

Making the Most of Your Personal Facebook Profile

Be your race’s #1 ambassador on Facebook and turn your personal audience into a promotional tool for your race.

Driving Traffic from Facebook to Your Website

Basic and advanced techniques for converting Facebook engagement into website traffic.

Managing Your Facebook Assets

Get awesome results in a fraction of the time with a toolbox that will will supercharge your organic marketing productivity.

[Video] Customer Relationship Management

Learn how Customer Relationship Management can help you increase revenue, improve customer communications and identify missed opportunities.

9 Biggest Facebook Ad Mistakes Race Directors Make

Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.

Discount & Referral Strategies: Using Incentives to Sell Out Your Race

Struggling to sell out your race? Here’s our complete guide to proven discount, referral and other strategies you should be using to boost participation.

5 Tools to Improve Your Online Marketing Analytics

Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.

How to Promote Your Race: Our Ultimate Guide

Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.

An Introduction to SEO for Race Directors

Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.

The Facebook Groups Revolution: What You Need To Know

Facebook groups now offer your best chance of standing out on Facebook. Here’s what changed and how it affects your race.

Race Ambassador Programs: Everything You Need to Know

Want to set up a race ambassador program and don’t know how? Here’s how to go about it!

5 Race Video Teasers That Rock!

Need inspiration for your next race video teaser? Here’s five amazing video teasers and why they get people signing up

Monitor What People Are Saying About Your Race Online

Want to know what people are saying about your race online? Use these free online media monitoring tools to keep on top of all your race mentions.

How to Design a Race Website

We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.

8 Tips For Attracting More International Participants To Your Race

Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started

4 Content Ideas to Get You Through the Off-Season

Struggling to find things to to write about during the quiet months between race editions? Here’s a few ideas to get you going.

Are You Making the Most of In-Kind Sponsorship?

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here’s what you should look for and how to grow your sponsorship portfolio.

Give Your Race an Edge with Live Video

Learn how you can use live video for your race, from setting up a live race broadcast to conducting a live video Q&A and pre-race briefing.

4 Killer Strategies for Winning Race Partnerships

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race’s appeal

21 US Race Calendars to List Your Race On

Our top picks of US nationwide race calendars. List your race for free and get in front of thousands of runners looking for their next challenge.

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