Category: Marketing & Promotion

Monitor What People Are Saying About Your Race Online

Want to know what people are saying about your race online? Use these free online media monitoring tools to keep on top of all your race mentions.

Step By Step: Create Your First Facebook Ad

Our fully illustrated guide to creating your race’s first Facebook ad. We take you from start to finish in 9 simple steps.

Ask The Expert: Designing a Race Website

We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.

8 Tips For Attracting More International Participants To Your Race

Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started

Advanced MailChimp-ing for Race Organisers: Email Personalisation

Learn how to add personal touches to your email campaigns that increase open rates and conversions (i.e. registrations)

Boost Registrations with This Facebook Strategy

A step-by-step guide for a Facebook campaign targeting runners looking for preparatory races similar to your event.

4 Content Ideas to Get You Through the Off-Season

Struggling to find things to to write about during the quiet months between race editions? Here’s a few ideas to get you going

Are You Making the Most of In-Kind Sponsorship?

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here’s what you should look for and how to grow your sponsorship portfolio.

8 Tools to Supercharge Your Online Productivity

From efficient social media scheduling to document sharing and email marketing, here’s our pick of top tools to boost your productivity

Give Your Race an Edge with Live Video

Read about the many ways live video can enhance your race profile, reach and communication effectiveness

Maximise Race Revenue with Responsive Pricing

Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximise your race’s revenue

4 Killer Strategies for Winning Race Partnerships

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race’s appeal

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