Category: Marketing & Promotion

The Ultimate Guide to Marketing Your Race

Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.

Drive Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It’s all about remarketing and it’s all in this step-by-step guide.

An Introduction to SEO for Race Directors

Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.

The Facebook Group Revolution: What You Need To Know

Facebook groups now offer your best chance of standing out on Facebook. Here’s what changed and how it affects your race.

Race Ambassador Programs: Everything You Need to Know

Want to set up a race ambassador program and don’t know how? Here’s how to go about it!

5 Race Video Teasers That Rock!

Need inspiration for your next race video teaser? Here’s five amazing video teasers and why they get people signing up

Monitor What People Are Saying About Your Race Online

Want to know what people are saying about your race online? Use these free online media monitoring tools to keep on top of all your race mentions.

Step By Step: Create Your First Facebook Ad

Our fully illustrated guide to creating your race’s first Facebook ad. We take you from start to finish in 9 simple steps.

8 Tips For Attracting More International Participants To Your Race

Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started

Improve Your Email Marketing with Email Personalisation

Learn how to add personal touches to your email campaigns that increase open rates and conversions (i.e. registrations)

Boost Registrations with This Facebook Strategy

A step-by-step guide for a Facebook campaign targeting runners looking for preparatory races similar to your event.

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