Struggling to sell out your race? Here’s our complete guide to proven discount, referral and other strategies you should be using to boost participation.
Marketing & Promotion
Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.
Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.
Want to take people from interested to registered? It’s all about remarketing and it’s all in this step-by-step guide.
Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.
Facebook groups now offer your best chance of standing out on Facebook. Here’s what changed and how it affects your race.
Want to set up a race ambassador program and don’t know how? Here’s how to go about it!
Our fully illustrated guide to creating your race’s first Facebook ad. We take you from start to finish in 9 simple steps.
We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.
Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started
Learn how to add personal touches to your email campaigns that increase open rates and conversions (i.e. registrations)
A step-by-step guide for a Facebook campaign targeting runners looking for preparatory races similar to your event.
Struggling to find things to to write about during the quiet months between race editions? Here’s a few ideas to get you going.
In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here’s what you should look for and how to grow your sponsorship portfolio.
From efficient social media scheduling to document sharing and email marketing, here’s our pick of top tools to boost your productivity
Learn how you can use live video for your race, from setting up a live race broadcast to conducting a live video Q&A and pre-race briefing.
Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximize your race’s revenue.
Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race’s appeal
Our top picks of free-to-list US nationwide race calendars. List your race for free and get in front of hundreds of thousands of racers looking for their next challenge.
Want to promote your race to a global audience? Start by listing your race on these free race directories
Confused about the difference between Facebook pages vs Facebook events vs Facebook groups? Here’s our guide to help answer your questions.