RunSignup’s Bryan Jenkins and Alison Bickel go over the many strategies you can use to create buzz around your race, from team signups to awesome swag.
Marketing & Promotion
Want to increase revenues from a race that’s selling out – without increasing prices? Here’s a few ways to do it.
Learn how Customer Relationship Management can help you increase revenue, improve customer communications and identify missed opportunities.
Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.
Struggling to sell out your race? Here’s our complete guide to proven discount, referral and other strategies you should be using to boost participation.
Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.
Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.
Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.
Facebook groups now offer your best chance of standing out on Facebook. Here’s what changed and how it affects your race.
Want to set up a race ambassador program and don’t know how? Here’s how to go about it!
We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.
Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started
Struggling to find things to to write about during the quiet months between race editions? Here’s a few ideas to get you going.
In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here’s what you should look for and how to grow your sponsorship portfolio.
Learn how you can use live video for your race, from setting up a live race broadcast to conducting a live video Q&A and pre-race briefing.
Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race’s appeal
Our top picks of US nationwide race calendars. List your race for free and get in front of thousands of runners looking for their next challenge.
Want to promote your race to a global audience? Start by listing your race on these free race directories
Confused about the difference between Facebook pages vs Facebook events vs Facebook groups? Here’s our guide to help answer your questions.
Organising a race and already have a Facebook page? You can take your race further with these great uses of Facebook groups
Starting out online? Learn everything your race will need to succeed with this overview of digital marketing.