Marketing & Promotion

Discount & Referral Strategies: Using Incentives to Sell Out Your Race

Struggling to sell out your race? Here’s our complete guide to proven discount, referral and other strategies you should be using to boost participation.

5 Tools to Improve Your Online Marketing Analytics

Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.

How to Promote Your Race: Our Ultimate Guide

Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.

Drive Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It’s all about remarketing and it’s all in this step-by-step guide.

An Introduction to SEO for Race Directors

Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.

The Facebook Group Revolution: What You Need To Know

Facebook groups now offer your best chance of standing out on Facebook. Here’s what changed and how it affects your race.

Race Ambassador Programs: Everything You Need to Know

Want to set up a race ambassador program and don’t know how? Here’s how to go about it!

5 Race Video Teasers That Rock!

Need inspiration for your next race video teaser? Here’s five amazing video teasers and why they get people signing up

Monitor What People Are Saying About Your Race Online

Want to know what people are saying about your race online? Use these free online media monitoring tools to keep on top of all your race mentions.

Step By Step: Create Your First Facebook Ad

Our fully illustrated guide to creating your race’s first Facebook ad. We take you from start to finish in 9 simple steps.

Ask The Expert: Design a Race Website

We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.

8 Tips For Attracting More International Participants To Your Race

Do you want to promote your race to an international racing audience but don’t know where to begin? This post is full of actionable ideas to get you started

Improve Your Email Marketing with Email Personalisation

Learn how to add personal touches to your email campaigns that increase open rates and conversions (i.e. registrations)

Boost Registrations with This Facebook Strategy

A step-by-step guide for a Facebook campaign targeting runners looking for preparatory races similar to your event.

4 Content Ideas to Get You Through the Off-Season

Struggling to find things to to write about during the quiet months between race editions? Here’s a few ideas to get you going.

Are You Making the Most of In-Kind Sponsorship?

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here’s what you should look for and how to grow your sponsorship portfolio.

8 Tools to Supercharge Your Online Productivity

From efficient social media scheduling to document sharing and email marketing, here’s our pick of top tools to boost your productivity

Give Your Race an Edge with Live Video

Learn how you can use live video for your race, from setting up a live race broadcast to conducting a live video Q&A and pre-race briefing.

Maximise Race Revenue with Tiered Pricing

Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximize your race’s revenue.

4 Killer Strategies for Winning Race Partnerships

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race’s appeal

22 US Race Calendars to List Your Race On

Our top picks of free-to-list US nationwide race calendars. List your race for free and get in front of hundreds of thousands of racers looking for their next challenge.

20 International Race Calendars to List Your Race On

Want to promote your race to a global audience? Start by listing your race on these free race directories

Facebook Pages vs Events vs Groups

Confused about the difference between Facebook pages vs Facebook events vs Facebook groups? Here’s our guide to help answer your questions.

3 Facebook Group Ideas to Grow Your Race Online

Organising a race and already have a Facebook page? You can take your race further with these great uses of Facebook groups

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