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Market Update: Are We There Yet?

Market Update: Are We There Yet?

RunSignup' Bob Bickel and Mass Participation World CEO Chris Robb discuss event stats, participation trends and the industry's precarious business model.

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SMS Marketing

SMS Marketing

Marketing pros Gerry Perez and Beth Salinger discuss the pros and cons of SMS marketing for races, including open rates, ROI, cost and effectiveness.

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Race Announcers!

Race Announcers!

Professional race announcers Steve Fleck and Fitz Koehler share a bit about their job, race announcing tips and a few anecdotes from the finish line.

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[Bonus] The Space Force T-Minus 10-Miler

[Bonus] The Space Force T-Minus 10-Miler

Brandon Hough, race director of the inaugural Space Force T-Minus 10-Miler, talks about the race, putting on events inside the US military and more!

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The Council for Responsible Sport

The Council for Responsible Sport

A look at sustainability efforts in mass-participation sports and CRS' free ReScore web app with CRS Executive Director, Shelley Villalobos.

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Recruiting & Managing Volunteers

Recruiting & Managing Volunteers

Streamlining volunteer recruitment, balancing volunteer shift load, mitigating volunteer attrition and more from expert volunteer coordinator, Tim Bradley.

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[Bonus] Fraud at the Portland Marathon

[Bonus] Fraud at the Portland Marathon

How the former president of the Portland Marathon embezzled more than $1 million from the race - with Oregonian's investigative reporter, Jeff Manning.

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Building Your Brand

Building Your Brand

Event branding expert, Peter Abraham, breaks down the art of building race brands, crafting mission statements and coming up with a marketing plan.

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Understanding Marketing Psychology

Understanding Marketing Psychology

Why do people register for your race? Tune in for a deep-dive into marketing psychology - with examples - with EventGrow CEO, Andy Reilly.

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Race Trends 2021

Race Trends 2021

A look at this the annual RaceTrends report with Johanna Goode: registration trends, participant demographics, event pricing shifts + more.

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Race Expos

Race Expos

Expo sales expert Craig Mintzlaff discusses how race expos can benefit events of all sizes by increasing revenue and enhancing participants' race experience.

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DIY PR & Mastering Earned Media

DIY PR & Mastering Earned Media

PR pro, Meg Treat, lays out your race's public relations plan and ways to earn free publicity in local, specialist and online press outlets.

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