[Video] Sponsorship Sales Best Practices
HelpGetSponsors.com founder and industry veteran Tom Crichton discusses sponsorship sales best practices in this unmissable webinar.
Resources
6 Things to Do When Not Putting on Races
Have you been forced to cancel or postpone your race? Here’s a few things to do from home to prepare you for when things get back to normal.
How to Organize a Kids Run
Run Kids Run owner, Lucie Murray, looks at what it takes to add a safe and successful Kids Run to your main event that can appeal to the whole family.
How to Trademark Your Race
We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.
[Video] Let’s Do This
Let’s Do This Head of Partnerships, Constantine Louloudis, and AAT Event owner/race director, Toby Jenkins, take a look at how smart race directories can increase participation for races.
Finisher T-Shirts: A Buyer’s Guide
Everything you need to know about ordering your race finisher T-shirts, from picking fabrics and printing methods to ordering smart and ahead of time.
[Video] Viral Marketing: Grow Your Race Through Word of Mouth
RunSignup’s Bryan Jenkins and Alison Bickel go over the many strategies you can use to create buzz around your race, from team signups to awesome swag.
Race Banditing: A Race Director’s Guide
A look at race banditing from the perspective of the race director: who are race bandits, what motivates them, what does the law say and how to combat them?
How to Organize a Color Run
Looking to organize your first color run? Here’s what you need to know to make a success of your event.
Chip Timing Systems: Buy, Rent or Build Your Own?
So you’ve decided to do your own race timing. Here’s what you need to consider before buying, renting or building your own chip timing system.
[Video] How Races Grow in a Flat Market
RunSignup’s Johanna Goode discusses industry trends and marketing best-practices based on data from over 40,000 races.
How to Make More Money From Your Sell-Out Race
Want to increase revenues from a race that’s selling out – without increasing prices? Here’s a few ways to do it.
[Video] VolunteerLocal
VolunteerLocal team Kaylee and Lucy Williams (no relation!) take us through the industry’s most popular volunteer management software.
Inflatable Race Arches: A Buyer’s Guide
Industry veteran Mike Plant walks through the process of selecting an inflatable arch for your race and making sure you only get to buy one – the right one.
[Video] RaceJoy
An introduction to race day app RaceJoy from founding team James and Shelly Harris.
[Video] Customer Relationship Management
Learn how Customer Relationship Management can help you increase revenue, improve customer communications and identify missed opportunities.
Buying Race Supplies from China: A Beginner’s Guide
From finding and vetting suppliers to making secure payment, here’s everything you need to know to order your race supplies direct from China.
14 Fun Run Theme Ideas For Your Next 5K
Looking for ideas for your next fun run or 5K? Here’s the most popular fun run themes for you to choose from for your next 5K run concept.
Race Sponsorship: The Complete Guide
Frustrated with finding and securing sponsors? This is the guide for you.
9 Biggest Facebook Ad Mistakes Race Directors Make
Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.
How to Organize a 5K Run
New to race directing? Learn how you can plan and organize your first 5K race from picking a race theme to assembling your event team.
Race Bibs: A Buyer’s Guide
Whether it’s a basic 5k race bib or a durable multi-sport bib you’re looking for, here’s everything you need to consider before buying.