Resources

Read our detailed race director checklist, and download your own copy to help you and your team keep on top of your race planning.

Read our guide for writing a solid budget plan for your race, and build your own race budget in minutes with our free race budgeting tool.

Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.

Could your race photos be worth more to you if you gave them away for free? We look at emerging models of taking and distributing race photos

New to race directing? Learn how you can plan and organize your first 5K race from picking a race theme to assembling your event team.

Do you want to promote your race to an international racing audience but don't know where to begin? This post is full of actionable ideas to get you started.

Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race's appeal

Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.

Struggling to sell out your race? Here's how to use discount, referral and other strategies to boost participation.

Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.

Want to set up a race ambassador program and don't know how? Here's how to go about it!