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How to Leverage Email Marketing to Sell Out Your Events

How to Leverage Email Marketing to Sell Out Your Events

Learn how to grow your email list, design effective email campaigns, and run your email marketing like a pro - from event marketing pro, Hollie Light.

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How to Increase Registrations With a Facebook Remarketing Campaign

How to Increase Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It's all about remarketing and it's all in this step-by-step guide.

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How to Market Your Race as a Prep Race on Facebook

How to Market Your Race as a Prep Race on Facebook

A step-by-step guide for a Facebook campaign targeting runners looking for prep races for major events in your area.

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How to Create Your First Facebook Ad

How to Create Your First Facebook Ad

Our fully illustrated guide to creating your race's first Facebook ad. We take you from start to finish in 9 simple steps.

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How to Organize a 5K Run

How to Organize a 5K Run

New to race directing? Learn how you can plan and organize your first 5K race from picking a race theme to assembling your event team.

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How to Organize a Virtual Race

How to Organize a Virtual Race

Looking to increase your revenue by launching a virtual race? We look at what it takes to organize a successful and profitable virtual run.

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How to Write a Race Budget

How to Write a Race Budget

Read our guide for writing a solid budget plan for your race and download our free Race Budget Template to help you put it together.

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How to Organize a Color Run

How to Organize a Color Run

Looking to organize your first color run? Here's what you need to know to make a success of your event.

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How to Write a Terms & Conditions Document

How to Write a Terms & Conditions Document

Our - non-legal - overview of race Terms & Conditions documents: what to look out for and what should go into writing one

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How to Trademark Your Race

How to Trademark Your Race

We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.

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How to Find, Train and Retain Race Volunteers

How to Find, Train and Retain Race Volunteers

A step-by-step guide to finding, training and retaining volunteers for your race - for the long run!

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How to Build an RFID Race Timing System

How to Build an RFID Race Timing System

Everything you need to get started on your race timing career, from choosing the right tools for the job to working through common race timing challenges.

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