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Free in-depth articles on anything and everything related to race directing

All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
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All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
The Definitive Race Director Checklist (+ Free Checklist Template)

Organizing a RaceOrganizing a Race

The Definitive Race Director Checklist (+ Free Checklist Template)

Read our detailed race director checklist, and download your own copy to help you and your team keep on top of your race planning.

How to Write a Race Budget

TutorialsTutorials

How to Write a Race Budget

Read our guide for writing a solid budget plan for your race, and build your own race budget in minutes with our free race budgeting tool.

How to Promote Your Race: Our Ultimate Guide

Marketing & PromotionMarketing & Promotion

How to Promote Your Race: Our Ultimate Guide

Everything you need to know to market your race both online and offline in our comprehensive race marketing guide.

How to Organize a 5K Run

TutorialsTutorials

How to Organize a 5K Run

New to race directing? Learn how you can plan and organize your first 5K race from picking a race theme to assembling your event team.

8 Tips For Attracting More International Participants To Your Race

Marketing & PromotionMarketing & Promotion

8 Tips For Attracting More International Participants To Your Race

Do you want to promote your race to an international racing audience but don't know where to begin? This post is full of actionable ideas to get you started.

An Introduction to SEO for Race Directors

Marketing & PromotionMarketing & Promotion

An Introduction to SEO for Race Directors

Get your race discovered by hundreds of thousands of racers with our intro to SEO for race websites.

Share tips with 9,000+ race directors in our race directors Facebook group.

Facebook Join the group
4 Killer Strategies for Winning Race Partnerships

Marketing & PromotionMarketing & Promotion

4 Killer Strategies for Winning Race Partnerships

Considering a partnership with another race? Find the perfect race partner for your event with these killer strategies and boost your race's appeal

5 Tools to Improve Your Online Marketing Analytics

Marketing & PromotionMarketing & Promotion

5 Tools to Improve Your Online Marketing Analytics

Get on top of how people find and register for your race with these top free tools for tracking and analysing your online marketing.

Discount & Referral Strategies: Using Incentives to Sell Out Your Race

Marketing & PromotionMarketing & Promotion

Discount & Referral Strategies: Using Incentives to Sell Out Your Race

Struggling to sell out your race? Here's how to use discount, referral and other strategies to boost participation.

9 Biggest Facebook Ad Mistakes Race Directors Make

Marketing & PromotionMarketing & Promotion

9 Biggest Facebook Ad Mistakes Race Directors Make

Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.

Race Ambassador Programs: Everything You Need to Know

Marketing & PromotionMarketing & Promotion

Race Ambassador Programs: Everything You Need to Know

Want to set up a race ambassador program and don't know how? Here's how to go about it!

Building a Professional Race Budget with Budget Builder

Organizing a RaceOrganizing a Race

Building a Professional Race Budget with Budget Builder

Make spaghetti spreadsheets a think of the past and build a professional race budget in minutes with Budget Builder.