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Free in-depth articles on anything and everything related to race directing

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All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News

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The Definitive Guide to Marking a Trail Race

Everything you need to know about marking a trail race course, from choices of materials you can use on different terrains to trail marking best practices.

The Definitive Guide to Marking a Trail Race
How to Trademark Your Race

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How to Trademark Your Race

We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.

How to Create Your First Facebook Ad

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How to Create Your First Facebook Ad

Our fully illustrated guide to creating your race's first Facebook ad. We take you from start to finish in 9 simple steps.

9 Biggest Facebook Ad Mistakes Race Directors Make

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9 Biggest Facebook Ad Mistakes Race Directors Make

Get ahead of the game by avoiding these common mistakes most race directors make when advertising on Facebook.

Share tips with 7,000+ race directors in our race directors Facebook group.

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How to Market Your Race as a Prep Race on Facebook

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How to Market Your Race as a Prep Race on Facebook

A step-by-step guide for a Facebook campaign targeting runners looking for prep races for major events in your area.

How to Increase Registrations With a Facebook Remarketing Campaign

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How to Increase Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It's all about remarketing and it's all in this step-by-step guide.

Are You Making the Most of In-Kind Sponsorship?

Organizing a RaceOrganizing a Race

Are You Making the Most of In-Kind Sponsorship?

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here's what you should look for and how to grow your sponsorship portfolio.

How to Organize a Kids Run

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How to Organize a Kids Run

Run Kids Run owner, Lucie Murray, looks at what it takes to add a safe and successful kids run to your main event that can appeal to the whole family.

5K Registration Form Templates

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5K Registration Form Templates

Start collecting registrations in minutes with our customizable 5K registration form templates.

Race Sponsorship: The Complete Guide

Organizing a RaceOrganizing a Race

Race Sponsorship: The Complete Guide

How to find, approach and negotiate with sponsors. If you struggle with sponsorship, this is the guide for you.