Resources

Starting out online? Learn everything your race will need to succeed with this overview of digital marketing.

Your Facebook page is your gateway to countless prospective participants. Make the most of it with these great tips.

Struggling to find things to to write about during the quiet months between race editions? Here's a few ideas to get you going.

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here's what you should look for and how to grow your sponsorship portfolio.

Do you want to promote your race to an international racing audience but don't know where to begin? This post is full of actionable ideas to get you started.

A step-by-step guide to finding, training and retaining volunteers for your race - for the long run!

Our fully illustrated guide to creating your race's first Facebook ad. We take you from start to finish in 9 simple steps.

Tired of throwing away unclaimed medals and T-shirts after a race? Hate waste? We do too - here's our top tips for cutting down on race waste.

Races are reaping the benefits of live tracking with improved safety and increased social engagement. We look at the technologies making it possible.

Need inspiration for your next race video teaser? Here's five amazing video teasers and why they get people signing up

Could your race photos be worth more to you if you gave them away for free? We look at emerging models of taking and distributing race photos

Want to set up a race ambassador program and don't know how? Here's how to go about it!