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Free in-depth articles on anything and everything related to race directing

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All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News

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How to Create Your First Facebook Ad

Our fully illustrated guide to creating your race's first Facebook ad. We take you from start to finish in 9 simple steps.

How to Create Your First Facebook Ad
How to Increase Registrations With a Facebook Remarketing Campaign

TutorialsTutorials

How to Increase Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It's all about remarketing and it's all in this step-by-step guide.

Are You Making the Most of In-Kind Sponsorship?

Organizing a RaceOrganizing a Race

Are You Making the Most of In-Kind Sponsorship?

In-kind sponsorship is easier to get than cash sponsorship and often much more effective. Here's what you should look for and how to grow your sponsorship portfolio.

How to Organize a Kids Run

TutorialsTutorials

How to Organize a Kids Run

Run Kids Run owner, Lucie Murray, looks at what it takes to add a safe and successful kids run to your main event that can appeal to the whole family.

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How Many Portable Toilets Do I Need?

Organizing a RaceOrganizing a Race

How Many Portable Toilets Do I Need?

Confused about how many portable toilets you'll need for your race? Here's everything you need to know about how many to hire and how to deploy them.

How to Write a Terms & Conditions Document

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How to Write a Terms & Conditions Document

Our - non-legal - overview of race Terms & Conditions documents: what to look out for and what should go into writing one

Deep Dive: Race Photo Sharing by Pic2Go

Organizing a RaceOrganizing a Race

Deep Dive: Race Photo Sharing by Pic2Go

Can Pic2Go's race photo sharing platform take your sponsorship to the next level and make participants love your event even more? It can do all that and more.

How to Design a Race Logo

Organizing a RaceOrganizing a Race

How to Design a Race Logo

We asked Jackie Hurd of runlogo.com what makes a good logo and what things to keep in mind when getting one. Here's her take.

How to Design a Race Website

Marketing & PromotionMarketing & Promotion

How to Design a Race Website

We asked Peter Garrett of Serenity Digital to share his tips for designing a functional and attractive race website.

Give Your Race an Edge with Live Video

Marketing & PromotionMarketing & Promotion

Give Your Race an Edge with Live Video

Learn how you can use live video for your race, from setting up a live race broadcast to conducting a live video Q&A and pre-race briefing.