Head Start

Episodes from our podcast for race directors and the business of putting on races

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[Bonus] Going Solar
[Bonus] Going Solar

Want energy independence on race day? Switch to solar power, with advice on getting started building your own DIY solar power system by Lowell Ladd.

Carbon Neutral Race Production
Carbon Neutral Race Production

Practical tips and advice on reducing your race's carbon footprint from Blackfish Ventures' Porter Bratten.

Designing Actionable Race Surveys
Designing Actionable Race Surveys

Ann Arbor Track Club President and survey design PhD, Laurel Park, discusses how to use participant survey feedback to inform your decisions and improve your race.

Starting Out as a Race Director
Starting Out as a Race Director

How hard is it to start a new race from scratch and zero experience in race directing? Brothers William and Jeremy Fermo of 3 Bros Running share all.

TikTok Marketing
TikTok Marketing

Is TikTok worth the buzz? Should you spend time marketing your race on it? How do you do it? A crash course on TikTok marketing with Nonsensical CEO, Oli Hills.

Managing Stress
Managing Stress

EventWell's Helen Moon discusses stress management and mental health decline prevention for event management professionals.

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Finding & Approaching Sponsors
Finding & Approaching Sponsors

A step-by-step walkthrough on how to define your event audience, prospect for and approach sponsors with sponsorship pro Teresa Stas.

Getting to Zero Waste
Getting to Zero Waste

Practical tips and advice from P3R's Brian Schmidt on reducing, recycling, reusing and composting more of your race's waste.

2022 Global Runner Survey
2022 Global Runner Survey

Are runners looking to enter more races? Are fees hurting participation? A look at Running USA's Global Runner Survey with RUSA COO Christine Bowen.

Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting
Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting

More Facebook Ads tips on mastering creatives, balancing budgets, optimizing campaigns, and retargeting customers - with EventGrow's Andy Reilly.

Facebook Ads I: Strategy, Funnels, Campaigns, Targeting
Facebook Ads I: Strategy, Funnels, Campaigns, Targeting

EventGrow's Andy Reilly shares his tips for planning and executing effective campaigns for marketing your race with Facebook Ads.

The Sponsorship Seeker's Mindset
The Sponsorship Seeker's Mindset

Power Sponsorship's Kim Skildum-Reid on what sponsors really want, and how you can transform your chances of securing sponsorship for your event.