Selling Sponsorships
Ben Pickel of Life Time Events on finding and approaching sponsors, writing effective sponsorship proposals, and negotiating and closing sponsorships deals.
Episodes from our podcast for race directors and the business of putting on races
Ben Pickel of Life Time Events on finding and approaching sponsors, writing effective sponsorship proposals, and negotiating and closing sponsorships deals.
An update on what's happening in the endurance events market with GiveSignup|RunSignup's Johanna Goode and Bob Bickel.
Kids runs expert Lucie Murray shares what it takes to put on a successful kids run and how your main event can benefit from it.
Notpla's Lise Honsinger, tells us more about the amazing edible liquid sachets used by the London Marathon and others to replace water bottles at aid stations.
CharityTeams' Susan Hurley discusses how a charity partnership could benefit your event's registrations, volunteer recruitment and sponsorship prospects.
Is Bluetooth a viable alternative to RFID for automated mass timing of races at a fraction of the cost? We hear from Bluetooth timing pioneer Jean-Louis Lafayeedney.
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In the wake of the Huanghe Shilin Mountain Marathon tragedy, race director, first aider and former Chair of the UK Trail Running Association, Lindley Chambers, discusses making trail races safer.
Big Run Media's Thomas Neuberger talks Facebook ads, Instagram, Strava clubs and more for marketing your race.
Chris Zair walks us through how Trees not Tees is helping reduce waste in endurance events by swapping swag for planting trees.
Insurance veteran Nathan Nicholas talks pandemics, race cancellation insurance and the merits of insuring your virtual race.
