Head Start

Episodes from our podcast for race directors and the business of putting on races

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The 2013 Boston Marathon Bombing

The 2013 Boston Marathon Bombing

Boston Marathon race director, Dave McGillivray, looks back at the dramatic events of the 2013 Boston Marathon bombing and the response of his team.

Sponsorship Proposals

Sponsorship Proposals

Tips and best practices on preparing a winning sponsorship proposal from sponsorship pro Teresa Stas.

Race Merchandise

Race Merchandise

How do you get started selling race merchandise? Merchandising pro Kim Bilancio on picking items that sell and managing inventory wisely.

Race Medical Planning

Race Medical Planning

Medical director Natasha Beach discusses the principles and practices behind sound medical planning for races of all types and sizes.

The Business of Trail & Ultra Races

The Business of Trail & Ultra Races

A behind the scenes look at the flourishing business of trail and ultra racing with veteran trail race director John Lacroix.

Mastering Social Media

Mastering Social Media

Digital marketing pros Alex Ross and Leigha Pindroh on organic social media marketing strategy and tactics for races on Facebook, Instagram and beyond.

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Hiccup: Reusable Water Cups

Hiccup: Reusable Water Cups

Could reusable water cups help races reduce waste? We chat to Kristina Smithe, owner of reusable water cup service Hiccup.

Spotlight: SBT GRVL

Spotlight: SBT GRVL

From scratch to getting sold out in its second year, SBT GRVL has been a gravel racing sensation - we go behind the scenes with race owner Amy Charity.

Race Photos

Race Photos

Race director Josh Reed and pro race photographer John Kelly on free vs paid photos, planning for amazing shots, and using race photos to grow your race.

Engaging Local Media

Engaging Local Media

USA Triathlon Innovation Award winner Gabriela Gallegos walks us through strategies of engaging local media and getting your event featured on TV.

Building a Race Budget

Building a Race Budget

Industry veteran Sean Ryan discusses the value of good budgeting practices and how to put together a transparent and practically useful race budget.

Race Trends 2022

Race Trends 2022

RunSignup's Bob Bickel and Johanna Goode discuss the latest registration stats and event participation trends from the 2022 RaceTrends report.