Head Start

Episodes from our podcast for race directors and the business of putting on races

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Managing Stress
Managing Stress

EventWell's Helen Moon discusses stress management and mental health decline prevention for event management professionals.

Finding & Approaching Sponsors
Finding & Approaching Sponsors

A step-by-step walkthrough on how to define your event audience, prospect for and approach sponsors with sponsorship pro Teresa Stas.

Getting to Zero Waste
Getting to Zero Waste

Practical tips and advice from P3R's Brian Schmidt on reducing, recycling, reusing and composting more of your race's waste.

2022 Global Runner Survey
2022 Global Runner Survey

Are runners looking to enter more races? Are fees hurting participation? A look at Running USA's Global Runner Survey with RUSA COO Christine Bowen.

Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting
Facebook Ads II: Creatives, Budgeting, Optimization, Retargeting

More Facebook Ads tips on mastering creatives, balancing budgets, optimizing campaigns, and retargeting customers - with EventGrow's Andy Reilly.

Facebook Ads I: Strategy, Funnels, Campaigns, Targeting
Facebook Ads I: Strategy, Funnels, Campaigns, Targeting

EventGrow's Andy Reilly shares his tips for planning and executing effective campaigns for marketing your race with Facebook Ads.

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The Sponsorship Seeker's Mindset
The Sponsorship Seeker's Mindset

Power Sponsorship's Kim Skildum-Reid on what sponsors really want, and how you can transform your chances of securing sponsorship for your event.

iRewind: Personalized Race Videos
iRewind: Personalized Race Videos

A look at the evolution of participant personalized race videos through the lens of race video pioneer iRewind.

Trademarking Races
Trademarking Races

A look at all aspects of race trademarks with Sinister Sports' Brian Gallant and intellectual property lawyers Suzanne Sjovold and Jon Deppe.

Email Marketing
Email Marketing

Re-start your email marketing with tips on strategy, copy, email design, mailing list growth and productivity hacks with email marketing pro Hollie Light.

Market Update: Are We There Yet?
Market Update: Are We There Yet?

RunSignup' Bob Bickel and Mass Participation World CEO Chris Robb discuss event stats, participation trends and the industry's precarious business model.

SMS Marketing
SMS Marketing

Marketing pros Gerry Perez and Beth Salinger discuss the pros and cons of SMS marketing for races, including open rates, ROI, cost and effectiveness.