Building a Race Series
Ultra X co-founder Sam Heward shares the joys and challenges of building a new race series business from scratch.
Episodes from our podcast for race directors and the business of putting on races
Ultra X co-founder Sam Heward shares the joys and challenges of building a new race series business from scratch.
Being sold out for more than 30 years, Hood to Coast truly is the mother of all relays. Race director Felicia Hubber shares what makes the race so special.
SheRACES founder, Sophie Power, discusses what's (still) holding women back from racing.
Forbes 30 under 30 entrepreneur and avid runner, Phil Dumontet, on growing Boulderthon into Colorado’s largest fall race series.
Boston Marathon race director, Dave McGillivray, looks back at the dramatic events of the 2013 Boston Marathon bombing and the response of his team.
Tips and best practices on preparing a winning sponsorship proposal from sponsorship pro Teresa Stas.
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How do you get started selling race merchandise? Merchandising pro Kim Bilancio on picking items that sell and managing inventory wisely.
Medical director Natasha Beach discusses the principles and practices behind sound medical planning for races of all types and sizes.
A behind the scenes look at the flourishing business of trail and ultra racing with veteran trail race director John Lacroix.
Digital marketing pros Alex Ross and Leigha Pindroh on organic social media marketing strategy and tactics for races on Facebook, Instagram and beyond.
Could reusable water cups help races reduce waste? We chat to Kristina Smithe, owner of reusable water cup service Hiccup.
From scratch to getting sold out in its second year, SBT GRVL has been a gravel racing sensation - we go behind the scenes with race owner Amy Charity.
