LAST UPDATED: 21 June 2024

RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing

Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.

RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
lines

RunSignup, the leading technology solution for US endurance events, released a midyear update to race trends. The report is built from internal RunSignup data (representing an estimated 40-45% of the US endurance market) to determine overall changes in the market since the release of the 2023 RaceTrends report. Early 2024 data shows that race participation has continued to grow, prices have increased, and younger runners are slowly making their way to races.

The topline numbers in the report show that per-race registrations have continued to increase after nearly matching 2019 numbers in 2023. On average, registrations grew 8% compared to 2023. Other key takeaways from the report include:

  • Large races (5,000+) grew 9%: Midsize and large races have seen a slower post-pandemic recovery than small races, with races of more than 5,000 participants still lagging 16% behind their 2019 levels in 2023. Early 2024 shows reason for big races to be encouraged: races of 1,000-5,000 participants and races of 5,000+ participants all saw an average 9% increase compared to last year. 
  • Race churn is steady at 5%: Prior to the pandemic, RunSignup found that 5-7% of races over 500 participants did not recur in the following year. In 2023, that number returned to normal in 2023 at 5.9%, and looks consistent in the first half of 2024.
  • The average price rose 4-9%: Races continued to raise prices to compensate for inflation and increased cost. 10K’s show the biggest change, with 2024 prices 9% higher than 2023 and 20% higher than 2019.
  • 16% of participants between 18-29: Race participation by 18-29 year-olds continued to increase slightly in the first half of 2024, up from 15% in 2023. While it’s encouraging that youth participation is increasing for the third year in a row, the levels of participation still lag well behind the 2015-2017 rates of 18-22%.

RunSignup Founder and CEO Bob Bickel said about the report, “The data from the first half of 2024 tells us the same thing our customers and research have suggested: the endurance industry has not only bounced back, it is growing. Now is the time to capitalize on enthusiasm with engaging race day experiences that will bring runners back year after year.”

To read the full 2024 Midyear Update, visit: https://info.runsignup.com/2024/06/19/2024-midyear-racetrends-update/

About RunSignup

RunSignup is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 8 million annual participants, raise more than $2 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay tools. No subscriptions, no plans, no monthly fees.

To find out why customers like Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.

Related news

GiveSignup | RunSignup announces Spring Forward Seminar as hybrid and live events surge

Mar 19, 2021

GiveSignup | RunSignup announces Spring Forward Seminar as hybrid and live events surge

The Seminar is an opportunity for nonprofits and event directors to catch up on the latest trends and technology and prepare for a busy event season.

GiveSignup | RunSignup closes Q2 with 8% increase in transaction volume compared to 2019

Jul 7, 2021

GiveSignup | RunSignup closes Q2 with 8% increase in transaction volume compared to 2019

The data indicates a strong return to in-person racing with 80% of June transactions bring for live events from 50% in January.

GiveSignup | RunSignup mid-year trends data shows normal registration patterns and a decline of young participants

Jul 14, 2021

GiveSignup | RunSignup mid-year trends data shows normal registration patterns and a decline of young participants

Registration data also seem to support a return to pre-pandemic entry fee prices with a strong comeback of in-person races.

GiveSignup | RunSignup opens pre-registration for in-person Winter Symposium

Jun 2, 2021

GiveSignup | RunSignup opens pre-registration for in-person Winter Symposium

After two years of virtual education, the popular educational Symposiums will return to Orlando, Florida this coming January.

GiveSignup | RunSignup opens registration for 2022 Winter Symposium

Aug 12, 2021

GiveSignup | RunSignup opens registration for 2022 Winter Symposium

The Symposium offers an opportunity for timers, race directors and nonprofits to invest in their education and network with their peers.

GiveSignup | RunSignup Opens Registration for Virtual Summer Symposium in July 2021

Jun 16, 2021

GiveSignup | RunSignup Opens Registration for Virtual Summer Symposium in July 2021

The event focuses on helping event organizers and nonprofits adjust to changes in the industry and get back to in-person and hybrid events.