RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
14 August 2024
April 2024 showed an increase of 7% in participant registrations compared to the same period in 2023, and an 8% year-to-date increase.
RunSignup, the leading registration and technology provider for races in the U.S., reveals a notable increase in race participant for the endurance industry. According to RunSignup's data analysis, April 2024 showed an increase of 7% in participant registrations compared to the same period in 2023, and an 8% year-to-date increase. Given RunSignup’s substantial market share, nearing 50%, this trend is indicative of the broader industry’s performance.
With a customer base exceeding 28,000 events, RunSignup is able to extract valuable trend data. Events hosted on the RunSignup platform in both April 2023 and April 2024, revealed a significant uptick in participation. In April 2023, the tracked events amassed a total of 459,142 participants, while April 2024 witnessed a substantial increase, with participant numbers increasing to 493,106. This impressive growth of 7% underscores the strength of the greater endurance community.
Moreover, RunSignup's year-over-year analysis demonstrates a sustained upward trajectory, with events experiencing an 8% increase in registrations for the entirety of 2024. This growth trend signifies a rebound from the challenges posed by the pandemic in 2023 and previous years.
"This increase in participant registrations for April 2024 is a positive indicator for the industry," remarked Bob Bickel, Founder and CEO of RunSignup. "We will continue to monitor participation levels and I’m optimistic this may well be one of the strongest growth periods for the endurance community since the early 2010s."
RunSignup is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 8 million annual participants, raise more than $2 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay tools. No subscriptions, no plans, no monthly fees.
To find out why customers like Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.
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