RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
15 August 2024
The new feature aims to help race directors manage the cost of shipping internationally.
RunSignup | GiveSignup, the leading all-in-one platform for in-person and virtual endurance events, unveiled a new shipping charge feature to help race directors manage the cost of shipping internationally. As the virtual event market has grown throughout 2020, races have found themselves with a new opportunity: international racers. However, international shipping can be cost-prohibitive, leading to many races choosing to exclude international participants.
The new shipping feature allows race directors to set the countries that they will allow shipping to, as well as set specific charges for each country. For example, a race may opt to have free shipping for runners in the US, with $15 shipping to Canada and Mexico and $35 shipping to all other countries except North Korea (with no shipping option to North Korea). The appropriate fees for shipping to each country will be displayed to the participant during registration and added automatically to the registration fee.
RunSignup | GiveSignup CEO and Founder Bob Bickel said, “The new shipping charge feature allows races to maximize their participation by allowing more international participants – without the organization absorbing the added expense of shipping. As we move into a new phase with hybrid races that contain both in-person and virtual elements, we see this as a boon for races that want to expand their pool of potential participants and find a way to create a race experience for runners across the globe.”
For more information, visit: https://runsignup.blog/2020/10/26/geographic-shipping-charges-expand-virtual-race-opportunity/
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.