RunSignup releases race registration market analysis

RunSignup, the leading registration and technology provider for endurance events in the United States, has released its semi-annual U.S. Race Registration Market Analysis Report. This comprehensive report examines the current state of RunSignup and the broader endurance industry, highlighting major trends, competitive shifts, and future projections. As races continue to recover post-pandemic, the industry is experiencing record participation, with RunSignup's market presence steadily expanding. The report also provides an analysis of key competitors and recent market exits.

2024 on Track for Record-Breaking Growth

The endurance industry is seeing strong momentum, with RunSignup’s average race participation up by 8% compared to 2023, and overall race revenue growing by 12%. This upward trend, combined with low customer churn and an increase in new races, positions 2024 as a potentially record-breaking year for both RunSignup and the industry at large.

RunSignup Poised to Capture 50% of US Market Share by 2025

RunSignup continues to cement its leadership in the US, forecasting a 14% rise in registrations this year, growing from 8.5 million in 2023 to an estimated 9.7 million by the end of 2024. This growth, driven by both higher per-race registrations and gains in market share, sets RunSignup on track to capture 50% of the US market by 2025.

Enmotive's Exit Signals Major Vendor Shake-Up

The market has also witnessed notable shifts, with the departure of key players such as Enmotive, a Gannett-owned company. Enmotive will cease its registration operations by December 31, 2024, and many of its customers are expected to transition to RunSignup, boosting its market share by an additional 2-3%.

Market Dynamics: Competitor Challenges and Strategic Insights

The report delves into the challenges faced by competitors in the registration space, noting that many have exited the industry due to a mix of strategic, technical, and financial hurdles, leaving customers searching for alternative solutions. The industry’s major players now include RunSignup, Race Roster, and Haku. RunSignup’s market report offers its strategic insight into each company's approach as well as others.

“While some competitors struggle with custom code, technical debt, and the balancing act of consulting and software development, RunSignup’s focus on standardized features available to all customers and infrastructure investment has proven effective,” said Bob Bickel, Founder and CEO of RunSignup. “Our long-term strategy enables us to innovate quickly and provide all customers with cost-effective access to cutting-edge technology.”

Looking Ahead

RunSignup’s in-depth analysis of the US race registration market offers valuable insights for race organizers, vendors, and the broader endurance community. As the market evolves, RunSignup remains committed to driving growth, fostering innovation, and maintaining its leadership in the space.

For more information and to view the full report, visit RunSignup Market Analysis.