RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
15 August 2024
More than 600 event directors, timers, and nonprofits registered for the latest half-day event covering expectations for 2021.
GiveSignup | RunSignup capped off a year of extensive virtual education on April 22nd with the Spring Forward Seminar, a half-day session focused on creating agile, hybrid event plans for 2021. More than 600 event directors, timers, and nonprofits registered for the half-day event covering expectations for 2021, free and low-cost marketing strategies, fundraising through events, and modifications for a safe event day. In addition to instructional content, the seminar included two interactive expert panels covering the nitty-gritty of event production and fundraising amidst restrictions on gathering.
The Spring Forward Seminar was the fifth multi-session Virtual Seminar hosted by GiveSignup | RunSignup over the last year to, helping event professionals and nonprofits manage the uncertainty of the COVID-19 pandemic and pivot their events from in-person to virtual to hybrid. In addition to the more robust seminars, GiveSignup | RunSignup also produced more than 60 webinars over the course of the year, ranging from highly targeted (like MYLAPS Hardware Integration with RaceDay Scoring) to tactical (like Virtual Results Setup) to strategic (like Make Money, Save Money).
Over the 13 months of significant COVID-19 impact in the United States, GiveSignup | RunSignup’s virtual content reached tens of thousands of race organizer and nonprofits, providing a central hub for virtual and hybrid event resources. Content included:
GiveSignup | RunSignup CEO and Founder Bob Bickel said, “We have always prioritized education for our customers and other industry professionals because we know we all benefit when event organizers are equipped with the resources to succeed. Even so, the continuously changing event environment led to unprecedented demand for education over the last 13 months. It’s been a privilege to spend so much time (albeit virtually) with so many talented, innovative event organizers and fundraisers.”
All sessions were recorded, and the sessions, presentation files, and additional resources can be found at: https://runsignup.blog/2021/04/23/spring-forward-seminar-recordings-and-resources/
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 9 million annual participants, raise more than $2.8 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.