RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
15 August 2024
The report also indicates an absence of participant procrastination with race-week registrations matching pre-pandemic (2019) levels.
GiveSignup | RunSignup, the leading technology provider for endurance and fundraising events, released preliminary registration data through Q3 of 2021 to provide key metrics on the recovery of the events industry. The data shows continued recovery and consistent success of in-person events, as well as a lingering acceptance of virtual and hybrid events.
Like the annual GiveSignup | RunSignup RaceTrends report, conclusions are based on the registration data from the platform, including 5 million+ participants that registered between January and September of 2021, along with 5 million+ participants in 2020. This data is estimated to represent at least 30% of the endurance industry market.
Key takeaways from the report included:
GiveSignup | RunSignup Founder and CEO Bob Bickel said, “Because our platform hosts a full range of events, from Top 100 races to 50-person 5K’s, we are able to aggregate a tremendous amount of data to provide a realistic picture of the trends impacting your average race. It’s clear from our Q3 data that hybrid solutions have contributed to the significant recovery of the endurance industry.”
For more information visit: https://runsignup.blog/2021/10/07/q3-racetrends-update/
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 9 million annual participants, raise more than $2.8 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.