RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
15 August 2024
The data indicates a strong return to in-person racing with 80% of June transactions bring for live events from 50% in January.
GiveSignup | RunSignup, the leading technology provider for fundraising and endurance events, closed out Q2 with encouraging signs of recovery and growth for both the company and its customers. With vaccination rates going up and reductions in event modifications, events re-emerged rapidly through the quarter, culminating in a June with 18% more transactions than June of 2019.
Comparisons to 2019, the last year of “normal” business, show slightly lagging registrations through the quarter. For the full quarter, registrations and nonprofit ticket sales remained down 11%, but by June that gap had flattened to just a 1% decrease compared to 2019. The increase in nonprofit customers, including many who held free fundraising-focused events through the challenging months of early 2021, led to an 8% increase in transactions on the GiveSignup | RunSignup despite the lower number of registrations.
In addition to the growth numbers, GiveSignup | RunSignup’s Q2 report shared insights into shifts in the market and the progress of technology. Highlights include:
For more information visit: https://runsignup.blog/2021/07/01/q2-2021-givesignup-runsignup-report/
RunSignup is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 28,000 events use our free and open platform to register 8 million annual participants, raise more than $2 Billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay tools. No subscriptions, no plans, no monthly fees.
To find out why customers like Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.