Resources

Free in-depth articles on anything and everything related to race directing

All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
Select category toggle
All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News

race icon Marketing & Promotion

5 Race Video Teasers That Rock!

Need inspiration for your next race video teaser? Here's five amazing video teasers and why they get people signing up

5 Race Video Teasers That Rock!
How to Leverage Email Marketing to Sell Out Your Events

TutorialsTutorials

How to Leverage Email Marketing to Sell Out Your Events

Learn how to grow your email list, design effective email campaigns, and run your email marketing like a pro - from event marketing pro, Hollie Light.

The Facebook Groups Revolution: What You Need To Know

Marketing & PromotionMarketing & Promotion

The Facebook Groups Revolution: What You Need To Know

Facebook groups now offer your best chance of standing out on Facebook. Here's what changed and how it affects your race.

Race Banditing: A Race Director's Guide

Organizing a RaceOrganizing a Race

Race Banditing: A Race Director's Guide

A look at race banditing from the perspective of the race director: who are race bandits, what motivates them, what does the law say and how to combat them?

Share tips with 7,000+ race directors in our race directors Facebook group.

Facebook Join the group
Q&A: GDPR

Organizing a RaceOrganizing a Race

Q&A: GDPR

Key takeaways from our live GDPR Q&A session with accredited GDPR professional and Websand CEO, Saul Gowens

Promote Your Race Online: An Introduction

Marketing & PromotionMarketing & Promotion

Promote Your Race Online: An Introduction

Starting out online? Learn everything your race will need to succeed with this overview of digital marketing.

Monitor What People Are Saying About Your Race Online

Marketing & PromotionMarketing & Promotion

Monitor What People Are Saying About Your Race Online

Want to know what people are saying about your race online? Use these free online media monitoring tools to keep on top of all your race mentions.

How to Maximise Race Revenue with Tiered Pricing

TutorialsTutorials

How to Maximise Race Revenue with Tiered Pricing

Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximize your race's revenue.

Facebook Pages vs Events vs Groups

Marketing & PromotionMarketing & Promotion

Facebook Pages vs Events vs Groups

Confused about the difference between Facebook pages vs Facebook events vs Facebook groups? Here's our guide to help answer your questions.

Deep Dive: Social Training with Benefits by EtchRock

Organizing a RaceOrganizing a Race

Deep Dive: Social Training with Benefits by EtchRock

Need a registration platform that grows your race as well as take payments? We look at how EtchRock uses your participants' training to do just that.