RunSignup brings free, next-generation email marketing to endurance events

RunSignup, the leading technology solution for US endurance events, is excited to announce the launch of a new, next-generation email marketing platform for event directors. The platform includes robust personalization and customization tools and includes unlimited contact uploads and email sends – all for free. 

RunSignup’s email marketing platform is purpose-built for event marketing and participant communication strategies, providing a savings to customers who need the power of an advanced email marketing tool on a tight budget. Upgrades in the new version include:

• An easy-to-use email builder for out-of-the-box templates or a build-your-own experience
• Differentiation between marketing and transactional emails for better list management
• Data replacement tags to personalize emails with specific information like previous donation amounts, links to photos, QR codes for CheckIn, and more.

The new email builder allows event directors to fully brand their communications with customizable headers and footers and point and click options to add content blocks in one and two column sections. Additionally, the integration of the email marketing platform with event registration data makes it easy for event organizers to send personalized information to each participant, such as their race corral, their start time, and even a QR code for faster check-in.

RunSignup CEO and Founder Bob Bickel said, “Our first generation email marketing platform has been embraced by event directors, with 30 million free emails sent each month in 2021. We chose to invest in email marketing to provide an even better solution for our customers, and this release delivers. Experienced event directors will be excited about the advanced customization options available via replacement tags, and the ability to create beautiful, branded emails in minutes. And as always, it’s free!”

For more information, join our webinar on February 14, 2022 or visit: https://runsignup.blog/2022/01/24/next-generation-email-marketing-for-registration/