Head Start

Episodes from our podcast for race directors and the business of putting on races

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Race Trends 2021
Race Trends 2021

A look at this the annual RaceTrends report with Johanna Goode: registration trends, participant demographics, event pricing shifts + more.

Race Expos
Race Expos

Expo sales expert Craig Mintzlaff discusses how race expos can benefit events of all sizes by increasing revenue and enhancing participants' race experience.

DIY PR & Mastering Earned Media
DIY PR & Mastering Earned Media

PR pro, Meg Treat, lays out your race's public relations plan and ways to earn free publicity in local, specialist and online press outlets.

Looking Ahead to 2022
Looking Ahead to 2022

Our end-of-year episode, looking back at a turbulent 2021 and looking ahead to a -hopefully- much brighter 2022 (with a bit of supply chain mayhem thrown in).

Marketing Your Race Internationally
Marketing Your Race Internationally

Want to market your race to out-of-state or overseas participants? George Kakourides shares his tips from his work with the Logicom Cyprus Marathon.

Buying and Selling Races
Buying and Selling Races

Tony Sapp and Porter Bratten discuss everything you need to know about buying or selling a race, including process, negotiations and valuation.

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[Bonus] GiveSignup | RunSignup Winter Symposium
[Bonus] GiveSignup | RunSignup Winter Symposium

A look at the upcoming GiveSignup | RunSignup Winter Symposium in Orlando, FL (Jan 25-26) and what it has to offer for race directors, timers and nonprofits.

SEO for Races
SEO for Races

RunGuides Media Managing Partner, Cory Jennermann, walking you through ranking your race website on Google for qualified traffic.

Running a Race Ambassador Program
Running a Race Ambassador Program

Want to know how to launch, grow and manage a successful race ambassador program? Here's High Five Events' William Dyson, with some tips.

[Bonus] The Big Tyvek Squeeze
[Bonus] The Big Tyvek Squeeze

Ryan Zirk of Marathon Printing discusses DuPont's curtailing of production of printer-grade Tyvek and the impact this will have for race bib printing.

Growing a Digital-First Race
Growing a Digital-First Race

Matt Trevett, founder of the award-winning Weybridge 10K, takes us through the challenges of launching and growing a new race with a digital-first focus.

Nailing Race Day
Nailing Race Day

Timer, race director and all-round race day ninja, Crisp McDonald, shares his tips for a smooth, stress-free race day.