Head Start

Marketing pros Gerry Perez and Beth Salinger discuss the pros and cons of SMS marketing for races, including open rates, ROI, cost and effectiveness.

Professional race announcers Steve Fleck and Fitz Koehler share a bit about their job, race announcing tips and a few anecdotes from the finish line.

Brandon Hough, race director of the inaugural Space Force T-Minus 10-Miler, talks about the race, putting on events inside the US military and more!

A look at sustainability efforts in mass-participation sports and CRS' free ReScore web app with CRS Executive Director, Shelley Villalobos.

Streamlining volunteer recruitment, balancing volunteer shift load, mitigating volunteer attrition and more from expert volunteer coordinator, Tim Bradley.

How the former president of the Portland Marathon embezzled more than $1 million from the race - with Oregonian's investigative reporter, Jeff Manning.

Event branding expert, Peter Abraham, breaks down the art of building race brands, crafting mission statements and coming up with a marketing plan.

Why do people register for your race? Tune in for a deep-dive into marketing psychology - with examples - with EventGrow CEO, Andy Reilly.

A look at this the annual RaceTrends report with Johanna Goode: registration trends, participant demographics, event pricing shifts + more.

Expo sales expert Craig Mintzlaff discusses how race expos can benefit events of all sizes by increasing revenue and enhancing participants' race experience.

PR pro, Meg Treat, lays out your race's public relations plan and ways to earn free publicity in local, specialist and online press outlets.

Our end-of-year episode, looking back at a turbulent 2021 and looking ahead to a -hopefully- much brighter 2022 (with a bit of supply chain mayhem thrown in).