Head Start

Episodes from our podcast for race directors and the business of putting on races

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The Council for Responsible Sport

The Council for Responsible Sport

A look at sustainability efforts in mass-participation sports and CRS' free ReScore web app with CRS Executive Director, Shelley Villalobos.

Recruiting & Managing Volunteers

Recruiting & Managing Volunteers

Streamlining volunteer recruitment, balancing volunteer shift load, mitigating volunteer attrition and more from expert volunteer coordinator, Tim Bradley.

[Bonus] Fraud at the Portland Marathon

[Bonus] Fraud at the Portland Marathon

How the former president of the Portland Marathon embezzled more than $1 million from the race - with Oregonian's investigative reporter, Jeff Manning.

Building Your Brand

Building Your Brand

Event branding expert, Peter Abraham, breaks down the art of building race brands, crafting mission statements and coming up with a marketing plan.

Understanding Marketing Psychology

Understanding Marketing Psychology

Why do people register for your race? Tune in for a deep-dive into marketing psychology - with examples - with EventGrow CEO, Andy Reilly.

Race Trends 2021

Race Trends 2021

A look at this the annual RaceTrends report with Johanna Goode: registration trends, participant demographics, event pricing shifts + more.

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Race Expos

Race Expos

Expo sales expert Craig Mintzlaff discusses how race expos can benefit events of all sizes by increasing revenue and enhancing participants' race experience.

DIY PR & Mastering Earned Media

DIY PR & Mastering Earned Media

PR pro, Meg Treat, lays out your race's public relations plan and ways to earn free publicity in local, specialist and online press outlets.

Looking Ahead to 2022

Looking Ahead to 2022

Our end-of-year episode, looking back at a turbulent 2021 and looking ahead to a -hopefully- much brighter 2022 (with a bit of supply chain mayhem thrown in).

Marketing Your Race Internationally

Marketing Your Race Internationally

Want to market your race to out-of-state or overseas participants? George Kakourides shares his tips from his work with the Logicom Cyprus Marathon.

Buying and Selling Races

Buying and Selling Races

Tony Sapp and Porter Bratten discuss everything you need to know about buying or selling a race, including process, negotiations and valuation.

[Bonus] GiveSignup | RunSignup Winter Symposium

[Bonus] GiveSignup | RunSignup Winter Symposium

A look at the upcoming GiveSignup | RunSignup Winter Symposium in Orlando, FL (Jan 25-26) and what it has to offer for race directors, timers and nonprofits.