Continuing with the theme of picking up new skills during the COVID-19 crisis, we are delighted to hear from founder and industry veteran, Tom Crichton, on sponsorship sales best practices.

Learn how to:

  • Take stock of your race sponsorship assets and discover new opportunities
  • Find and approach sponsors
  • Deliver successful sponsorships and foster long-term sponsor relationships

This has been one of the most highly-praised webinars we’ve had, and it’s full of actionable tips on how to make the most of sponsorship opportunities for both physical and virtual races.

This video session was first broadcast in our race directors group on 1 May 2020.