Multisport Australia (MSA) was established in 1995 by Belinda Soszyn and Greg Darcy, both athletes who understood the importance of timing and accuracy to athletes. MSA has led the way in innovation since its commencement. MSA began humbly with the processing of manually scribed times into computer generated results. In 2000 MSA introduced Low-Frequency returnable chip timing to the market and it remained the standard for many years.
In 2006 MSA introduced Active Chips to the multisport market and in 2008 the first disposable UHF chip into the Australian market was introduced by MSA at the Melbourne Marathon.
MSA today operates in over 15 countries under the brand Sportsplits with offices in New Zealand, Singapore, Malaysia, Ireland and South Africa. MSA remains the largest timing company in Australia and SportSplits is ranked in the top 10 worldwide.
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