Activities Industry Mutual


AIM is a membership community dedicated to the activities industry. Owned by its Members and operated on their behalf via an elected board of outdoor adventure experts, it was formed for the sole purpose of providing cost-effective and high-quality liability cover for activity providers, individuals and organisations operating in the activities sector.

We are committed to promoting best practice in the activities industry. By sharing our knowledge and experiences we aim to enable our Members to operate more efficiently and effectively, minimising their risk, reducing their claims and saving them valuable money in the process.


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