World's Sports Group named official partner of the European Running Business Conference 2022
Together with Marathongruppen (the organisers of adidas Stockholm Marathon and many other running events), World’s Sports Group will be the official conference partner for ERBC 2022 taking place September 15-17th 2022 in Stockholm.
ERBC is a biennial event arranged by European Athletics. It is one of six Area Associations of World Athletics, the sport’s global governing body which has 51 members and is headquartered in Lausanne.
The conference attracts delegates from all over the world with an emphasis on European organisers and sports federations. ERBC started in 2017 and is targeted to take place every second year. The latest edition was held in Prague in 2019 and housed 350 participants.
ERBC 2022 is organised in connection with RAMBOLL Stockholm Half Marathon, an amazing city running event with 15 000 participants and 80 nationalities.
The ERBC is a prestigious occasion and one of the largest and most influential events in the world of running. The conference attracts delegates from all over the world, predominantly European organisers of mass participation events and sports federations, who gather to discuss the future of the sport. Also, during the conference, the prize "European Race of the Year" will be awarded. This year’s event will focus on sustainability and how the industry can attract younger generations to running.
Stockholm is a popular destination for runners and the adidas Stockholm Marathon is regarded as having one of the world's most scenic routes. The city has a great reputation for hosting large events, particularly following the success of the Eurovision Song Contest in 2016. The Stockholm region has been a frontrunner when it comes to mass participation events; Lidingö Loppet, Stockholm Marathon and Midnattsloppet have been first of their kind in Europe. The region is and has been an enabler for development and investments in public health. The biggest events in Sweden are arranged in collaboration with local Sports Associations which is unique to the Nordic region, and something Stockholm as a city can be proud of.