World’s Sports Group launches new platform for cycling events

World’s Sports Group, the creators of the global marketplace for running events World’s Marathons and Ahotu endurance event calendar launched World’s Cycling — a new platform to make searching for the exact cycling event much easier and give organisers necessary tools to bring in more participants.

Phenomenon which rapidly overtook the world during the pandemic, known as the “bike boom”, has resulted in a significantly increased interest of the general public to cycling and cycling events in particular. The suppliers had troubles [2] keeping up with the demand, and cities had to adapt to a significantly increased number of cyclists. The industry was already thriving before the pandemic and it doesn’t show any significant decrease today — rather on the contrary. The purpose of World’s Cycling platform is to help cyclists go further in their interest, help them find and join cycling events in the most convenient way possible.

World’s Cycling provides athletes with full access to the world's best selection of events. The platform is intuitively designed and provides a smooth experience to cyclists who search for an event to register. To the organisers of said events, World’s Cycling presents an opportunity to expand their events’ reach toward a keen, international audience of cyclists. With World’s Cycling, World’s Sports Group aims to become the go-to-platform for this rapidly-growing segment of the industry.