LAST UPDATED: 2 May 2023
RunSignup explores expansion into Canada
The US leading all-in-one technology solution for races is seeking input from customers as they contemplate an expansion into the Canadian market.
RunSignup, the leading registration and technology solution for US endurance events, announces that they are exploring an expansion into the Canadian market and are seeking input from Canadian race directors and timers. The expansion would bring RunSignup’s solutions for race registration, peer-to-peer fundraising events, and ticket events into Canada for the first time.
RunSignup has historically been available exclusively to the US market to focus the company’s development resources on optimizing its event registration product for US races. However, as the company has grown and expanded its offerings to include GiveSignup for peer-to-peer fundraising events and TicketSignup for ticket events, the opportunities for expansion into additional geographic regions have also increased.
While the timing of any expansion is still in progress, RunSignup is looking to Canada as the first non–US market because of Canada’s geographic proximity, consistency of timezones, language familiarity, and the company’s current partners within the Canadian industry. The lessons from a Canadian expansion will inform growth into any future markets.
“We know that any international expansion will require time to build relationships, learn how to support customers, customize our products, and add language support and additional payment options,” said RunSignup CEO and Founder Bob Bickel. “However, after years of requests from current and potential customers, it feels like the right time to consider bringing RunSignup to the Canadian market. We look forward to hearing about the needs of Canadian events to determine where our technology can enable race directors to improve their events.”
To learn learn more about RunSignup’s potential international expansion visit: https://info.runsignup.com/2023/04/14/runsignup-in-canada/. Additionally, Canadian race directors and timers are encouraged to provide their feedback here: https://runsignup.com/Race/ON/BlindRiver/RunSignupinCanada.