LAST UPDATED: 2 December 2022

Charity Partnerships

CharityTeams' Susan Hurley discusses how a charity partnership could benefit your event's registrations, volunteer recruitment and sponsorship prospects.

Having a charity partner is sometimes a bit of an afterthought for many race directors. And yet, there’s so many benefits to getting a charity involved with your event, from increased participation and volunteer recruitment opportunities to even higher likelihood of closing sponsorship agreements.

Well, today, I’m talking to industry veteran Susan Hurley, Founder of CharityTeams, about how to approach charities, what to expect out of a charity partnership and how to make the most of this underappreciated opportunity for your event.

In this episode:

Why partnering your race can help your race registrations, volunteer recruitment, community buy-in and sponsorship prospects
What charity partners expect from your event
How to research and do due diligence on potential charity partners
How to pitch your event to your shortlisted charity partner candidates
How to structure your charity giveback in a way that best aligns your interests with those of your charity partner
How to set up a charity program for your race

Links:

Charity Navigator - ratings agency for nonprofit organizations
GuideStar - search data, reports and information on nonprofits

Thanks to GiveSignup|RunSignup for supporting quality content for race directors by sponsoring this episode. More than 21,000 in-person, virtual, and hybrid events use GiveSignup|RunSignup's free and integrated solution to save time, grow their events, and raise more. If you'd like to learn more about GiveSignup|RunSignup's all-in-one technology solution for endurance and fundraising events visit runsignup.com.