On our recent features on free UK race databases we looked at how you can promote your race nationally for free to prospective racers looking for their next event. We now look at taking the next step of promoting your race to an international audience.
You may think that promoting internationally is something that should be reserved for larger races. That is not true. Most events can benefit from the exposure of listing on international race directories.
To help you target the right type of directory, we have split up entries between all-race directories, that will accept all types of events, and other, more niche race databases that focus on specific distances or event types.
All event types
A collection of free-to-list race directories accepting all event types and distances
Number of races: 50,000+
If you’ve had aspirations for world domination on the race front, you know ahotu Marathons. The directory claims to be “The largest marathon directory on the web” and, with more that 50,000 races in their database, it is much more than that. First place to start if you’re thinking of promoting internationally.
Backed by the world’s largest running magazine, RunnersWorld.com offers a substantial number of international listings alongside its predominantly US race directory. Registering your race in RW’s Race Finder is free, although you will need to register.
Number of races: 12,000
myRaceland is a another one of those national directories – German this time – which has with time grown to a meaningful international directory of races. We think that’s a good thing: plenty of German runners looking your race up next time they think of racing abroad. To add you race, click on the link below, start with your race’s name and follow the instructions from there.
My Next Race
Another strong national directory gone global, this time based in Canada. And what a great idea it is to put your race in front of – mostly – Canadian racers browsing international races. Besides a very active website, MyNextRace boasts a 17k+ Facebook audience and 6k+ happy Twitter followers – not to mention a banana on the logo.
Number of races: 7,500
LetsDoThis.com is a fantastic-looking site with an international race directory that grows with leaps and bounds. With a fast-growing Facebook audience and tons of ambition, this is a directory you want to add your race to. The only way to do that is by getting in touch with the team through email (the link below launches an email for you), but we’re told a submit form is on the way.
Number of races: 7,000
SportsPlanner.com is probably the most diverse website, in terms of sports accommodated on the calendar. That doesn’t make it any less relevant – most of the events here are running or other endurance events and even if the weight is once again a bit US-leaning, SportsPlanner.com can rightly claim to be a properly international directory.
Race-Calendar.com is a mostly UK/US-based directory with a good measure of rest-of-the-world thrown in. The directory is part of a broader set of online running-related assets with significant audiences on both Facebook and Twitter, so a great place to be found by eager racers.
Marathon & Half-Marathon directories
A collection of free-to-list race directories specifically for marathons and half marathons
If you plan a marathon anywhere in the world, you would do well to add your race on MarathonGuide.com. Your race will receive a free review-enabled listing and the support of a 10k+ Facebook page. To get started, register with the site at the link below and you can add your race from there.
Number of races: about 1,000
World’s Marathons is a slick-looking directory of international marathons with a wealth of additional services for both runners and organisers. It is free to list and practically mandatory if you’re planning a marathon anywhere in the world. Click on the link below and get started with your free account (you can choose to take additional paid services, but there’s no obligation for listing your race).
A mostly North American race directory with plenty of marathons form the rest of the world. If you’re planning a marathon, click the below below to get started adding your race. If instead you’re organising a half marathon, you need a Fanatic, not a Maniac (see below).
Half Fanatics are the sister site to Marathon Maniacs (nifty, eh?) and here too you have a mostly American directory (and therefore audience) for your international race. Can’t make the point often enough: having Americans looking up your non-American event is a great thing for your race. Don’t get confused that the link below takes you to the Marathon Maniacs website – same database, different links.
We’re not 100% on this one. The Marunthon website and social media seem to have been inactive for a while. Still there’s plenty of forward events and organisers appear to be keeping it alive.
Did you know Half Marathons are the most popular and fastest growing race distance? That probably also makes it one of the most competitive. For that extra bit of lift, add your Half on HalfMarathons.net, an excellent global resource for half marathons.
A few more directories to try, if you’re planning an ultramarathon
Number of races: 1,400
Is it one of those curiosities of the racing world that ultramarathons and other niche events benefit from higher-quality global directories than road races. And they don’t come any better than DUV, the race and results database of the German Ultramarathoner Union. Easy to list, tons of other race stats and an invaluable database of past performances by athlete so you can check participant qualification, if that’s your kind of thing.
Number of races: 1,000
We looked at RunUltra.co.uk in our post about UK race databases and we return to it in this post as it is also host to one of the largest international directories of ultramarathons. The layout and general aesthetic of the site is a joy to behold and the team behind RunUltra.co.uk are very active in rolling out new features, like the recently launched race awards. Great place to list your race if you’re looking for an international footing.
Number of races: about 100
A smaller directory of ultramarathons and multi-day events, nonetheless, one visited by many ultrarunners who may notice your race here.
Mud, Obstacle, Trail & Adventure Race directories
A collection of free-to-list race directories specifically catering to the mud, obstacle, trail and adventure racing scenes
Mud Run Guide
Number of races: 800
With a geo-searchable directory of the world’s finest mud and obstacle races, Mud Run Guide should be your first go-to race directory, if you’re a mud race or OCR organiser. The guys at MRG have built a very active 50k+ Facebook audience with another 11k+ followers on Twitter, so they must be doing something right!
Number of races: 2,000
OCR Buddy is a great new app aimed at the OCR community, voted runner-up Best New Product at the 2016 MudRunGuide.com Best of OCR awards. The app just went past 2,000 OCR Buddies and features a fully-functional race directory of obstacle, mud and adventure races (and even road races and other events).
To list your race on OCR Buddy, you can either download the app and click “Add Event” (download involves a fee) or send a message with your race details through OCR Buddy’s Facebook page and the guys at OCR Buddy will be glad to help.
Did you find this post helpful? Something to add? We’d love to hear your thoughts in the comments section below
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