RaceSLO, one of the most successful endurance sports production companies in California, is looking to transition leadership into new hands. Founded in 2007, RaceSLO has successfully grown into the largest participatory sporting event producer on California’s Central Coast and a highly respected national brand. For over thirteen years, under the leadership of Founder and CEO Samantha Pruitt, RaceSLO’s signature brand has produced competitive running and cycling events, outdoor lifestyle and health educational events, and all-inclusive family fitness weekends, while creating positive economic and social impact in its local communities.
Pruitt is currently on a national Endurance Town USA tour connecting with outdoor adventure communities, amplifying local voices of endurance sports, and bringing authentic stories to an audience around the world. Connecting from her sprinter van nicknamed Badass Betty, she reflected on RaceSLO’s achievements.
“RaceSLO has been a true love affair. Along with my rock star team of staff and volunteers, our collective passion and dedication to changing people’s lives through endurance sports and outdoor adventure has been a massive success,” said the Founder and CEO Samantha Pruitt. “There is no doubt that we changed our community for the better and powerfully impacted thousands of humans for good. I believe, as we begin transitioning into a new post-pandemic event space, a new visionary leader should take the reins and carry on our legacy. In February, our company had five fresh events all queued up for SLO County, which had to be cancelled due to COVID-19, and there is no reason that legacy should not continue long into the future. SLO County deserves to stay on the map for athlete travel and world class endurance training. I am excited to see who will step up and take on the title!”
RaceSLO’s event portfolio includes: SLO Marathon, Half Marathon, 5K and Kids Races Running Festival; SLO YogaMusic Fest; SLO Ultra Games & SLO Ultra Trail Races; SLO GranFondo; SLO MTB, and the Central Coast Cancer Challenge. The organization has sponsored community run, youth and fitness training programs as well as supported value aligned local non-profits. Industry awarded, RaceSLO’s professional team has also been hired to create, market and produce events worldwide.
Over the last 13 years, RaceSLO has helped raise and donated over $275,000 to nonprofits in the local community. Based on an independent study by Productive Impact LLC, the SLO Marathon & Half generated $2.44 million in economic impact every year, countywide. Collectively, RaceSLO’s endurance sporting event portfolio generates over $4 million for the local economy annually. Annual participation in RaceSLO’s events includes 5,000+ athletes, along with 1,500 volunteers, 40 local sponsors and suppliers, 5 local beneficiaries and more than 12,000 spectator fans.
“We have established proven and mutually beneficial relationships with our community, our host cities, our sponsors and our beneficiaries. RaceSLO is a nationally respected household sport brand with a bright future. New leadership will inherit it all, along with the brand recognition, clear mission, website, social media channels and databases,” said Pruitt. “I am thrilled to support and then pass on the baton to new owners who will undoubtedly take this central coast crown jewel to the next level – whether it’s a passionate individual, team, or a local non-profit that is looking for ways to fundraise.”
Those who are interested can send an inquiry to Samantha Pruitt at firstname.lastname@example.org or call her at (805) 458-0655. For more details about RaceSLO, please visit the website. A complete economic impact study can be found here.
RaceSLO produces world class sporting events and connects humans through endurance sports and outdoor adventure.
RaceSLO’s event portfolio includes the SLO Marathon + Half running festival (Spring) and the SLO Ultra trail running festival & SLO Ultra Games (Fall). In addition, our expert team supports other athletic events and community projects that align with our values.
Founded in 2007, RaceSLO’s professional team deploys high standards of performance and execution year round. We have proudly earned the position of largest participatory sporting event producer on California’s Central Coast. Thanks in part to our many sponsors, partners, volunteers and professional staff, RaceSLO generously contributes both social and economic impact through community programming and non-profit support of health, fitness and youth related causes. Our RaceSLO brand pride shows in every touch point and is a direct result of the shared values and authentic relationships we hold dear.