Your Facebook page is sort of like your race’s website on Facebook. It is your voice on the platform and the place where your content gets posted. It is also where people turn to to learn more about your race.
As such, it’s worth keeping it in good shape and spending some time polishing it up, before investing any more time marketing on Facebook.
In the rest of this section, we’ll look at how you can optimise your page for maximum discoverability, shareability and brand impact, so every minute of organic marketing you put in after that is a minute of your time well spent.