As we’ve seen in previous parts of the course, creating a regular schedule of quality content through your Facebook page is the best way to extend your organic marketing reach on the platform. However, it’s not the only way.
Using your personal profile to market your race may sound a bit dodgy. But that couldn’t be further from the truth.
As a matter of fact, you’re already doing it every time you post anything about your race through your personal profile or whenever you make mention of your race directing in group discussions and other interactions online.
What we’ll look at in this part of the course is how you can do what you already do better, cleaner and in a more scalable way, so you make the most of the audience of Friends you create that take an interest in your race without losing control of your personal interactions.