Growing a Facebook group is a lot like starting a fire – caveman style:
At first, you’ll have to put in a lot of effort into attracting the first few members and creating a sense of community in your group. The more effort you put in, the more members will get to stick around and invite their Friends. Then, before you know it, you’ve got a spark and from that spark a fire, and then whole thing keeps burning on its own.
Cute analogy? Perhaps…Doesn’t make growing a group any easier though 🙂 Which is why so many group admins give up at the stick-rubbing phase, so to speak, with little to show for it.
Well, worry not. In the next couple of chapters, we’ll show you exactly what you need to do to grow your group with the same tried and tested strategies that have helped us grow our own race directors group from nothing to over 3,000 vibrant, engaged members in a matter of months.
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