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Free in-depth articles on anything and everything related to race directing

All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
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All ArticlesOrganizing a RaceMarketing & PromotionTutorialsIndustry News
How to Trademark Your Race

We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.

How to Trademark Your Race
How to Create Your First Facebook Ad
How to Create Your First Facebook Ad

Our fully illustrated guide to creating your race's first Facebook ad. We take you from start to finish in 9 simple steps.

How to Increase Registrations With a Facebook Remarketing Campaign
How to Increase Registrations With a Facebook Remarketing Campaign

Want to take people from interested to registered? It's all about remarketing and it's all in this step-by-step guide.

How to Organize a Kids Run
How to Organize a Kids Run

Run Kids Run owner, Lucie Murray, looks at what it takes to add a safe and successful kids run to your main event that can appeal to the whole family.

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How to Write a Terms & Conditions Document
How to Write a Terms & Conditions Document

Our - non-legal - overview of race Terms & Conditions documents: what to look out for and what should go into writing one

How to Leverage Email Marketing to Sell Out Your Events
How to Leverage Email Marketing to Sell Out Your Events

Learn how to grow your email list, design effective email campaigns, and run your email marketing like a pro - from event marketing pro, Hollie Light.

How to Maximise Race Revenue with Tiered Pricing
How to Maximise Race Revenue with Tiered Pricing

Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximize your race's revenue.