TutorialsHow to Write a Race Budget
Read our guide for writing a solid budget plan for your race, and build your own race budget in minutes with our free race budgeting tool.
Free in-depth articles on anything and everything related to race directing
Read our guide for writing a solid budget plan for your race, and build your own race budget in minutes with our free race budgeting tool.
Our - non-legal - overview of race Terms & Conditions documents: what to look out for and what should go into writing one
New to race directing? Learn how you can plan and organize your first 5K race from picking a race theme to assembling your event team.
Everything you need to get started on your race timing journey, from choosing the right tools for the job to working through common race timing challenges.
No organizer wants to think about having to cancel a race. But it happens more often than you think. Here's what to do when it happens to you.
Looking to increase your revenue by launching a virtual race? We look at what it takes to organize a successful and profitable virtual run.
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A safe race starts with a risk assessment. We explain what a risk assessment is, why you need one and how to prepare it
A step-by-step guide to finding, training and retaining volunteers for your race - for the long run!
Our fully illustrated guide to creating your race's first Facebook ad. We take you from start to finish in 9 simple steps.
Want to take people from interested to registered? It's all about remarketing and it's all in this step-by-step guide.
Are you making the most of your registration revenue or leaving money on the table? Implementing a flexible pricing strategy can maximize your race's revenue.
A step-by-step guide for a Facebook campaign targeting runners looking for prep races for major events in your area.
Run Kids Run owner, Lucie Murray, looks at what it takes to add a safe and successful kids run to your main event that can appeal to the whole family.
As an event professional, you know what to do when a problem pops up, but what exactly are you supposed to say? Here's a 5-step guide to crisis communications.
We look at what aspects of your race can and cannot be trademarked, and how to go about applying for a trademark for your race in your jurisdiction.
Learn how to grow your email list, design effective email campaigns, and run your email marketing like a pro - from event marketing pro, Hollie Light.
Looking to organize your first color run? Here's what you need to know to make a success of your event.