Movemint revolutionizes how athletes hear about events through updated Strava integration

Movemint, the modern platform transforming athletic events, is excited to announce a major update to its Strava integration, making it easier than ever for athletes to share their entire event journey – from sign-up and training to race day - directly to their Strava feed. 

With the latest update, athletes who connect their Strava account to Movemint will now automatically share key milestones of their event experience, including:

• Event Sign-Ups – Let your Strava followers know what event you’re training for.
• Training Progress – Stay accountable as you train for the big day.
• Referral Links – Get paid when your friends sign up.
• Race Day Results – Celebrate your achievement with your official results.

Since launching integration, Movemint has matched thousands of activities to hundreds of events. 

“For athletes, this makes events more fun,” said Zack Isaacs, CEO at Movemint. “Events are more fun with friends. This integration builds excitement towards event day as athletes rack up miles towards their race. It also encourages people to register early because Movemint starts counting your miles after you sign up. If there’s one thing I know about athletes, it’s that they love juicing their numbers.”

“For organizers, this feature is a game-changer,” said Isaacs. “Without any effort or money, Movemint organizers are now able to market to their highest-potential audience: their participants’ friends.”

When organizers create a referral policy, each athlete’s referral code is automatically shared on their activities. And with Movemint’s world-class attribution, you can see exactly how many signups this feature generates.

Athletes can set account-level defaults for which milestones get sent to Strava. They can then override those defaults if they e.g. only want to show data for their “A” race.

Athletes can connect their Strava account under Athlete Settings on Movemint: https://movemint.cc/settings.

For more details, check out this Movemint Athlete Help Center Article on the Strava Integration.