SportReach unveils rebrand from RaceReach: From endurance sports to all sports

RaceReach, a leading platform for race registration and event management, today announced its rebranding to SportReach. This strategic evolution reflects the company's commitment to serving organizers across the full spectrum of sports, moving beyond its roots in running and cycling to empower events and tournaments in all the major endurance sports and team sports categories. RaceReach currently provides registration and event management services to over 80 unique sports and games, from massive running events to state-wide sports tournaments with 50 sports running concurrently.

The rebrand comes at a pivotal moment for SportReach, as demand for a seamless, scalable event solution surges in an increasingly diverse sports landscape. Founded in 2011, the company has processed millions of registrations and powered thousands of events across the USA and Canada. By adopting the name SportReach, the platform signals a broadened mission: to connect athletes, organizers, and communities through intuitive technology that handles everything from participant sign-ups and payments to custom bib assignments, team member uploads, volunteer management, sponsor activation tools, and post-event reporting.

"SportReach captures the essence of our growth and the diverse sports ecosystem we've come to serve," said Mark Luckinbill, Co-Founder of SportReach. "By expanding beyond running and cycling, we're empowering directors of large running events and team sport coordinators like those at the State Games of America to streamline admin and focus on what matters: delivering high-quality events that engage athletes and communities."

Key enhancements under the SportReach banner include:

• Unified registration platform: Streamlined transactions supporting diverse payment methods and processors, variable pricing, group sign-ups, and waitlists for any sport or game.
• Advanced event tools: Customizable dashboards to manage event day operations, volunteers and jobs, sponsor engagement and real-time analytics.
• Broader Feature Set: Grow and manage sports events with:
  • Enterprise email and SMS tools for audience engagement
  • Standalone merchandise stores and custom invoicing
  • CRM with audience segmentation, data mining, and QR code-based event day check-in

Existing customers will be able to access the platform through both RaceReach and SportReach administrative logins, with no disruption. Learn more about how SportReach is transforming sports management at sportreach.com.