RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
14 August 2024
Of the top 100 largest races only 11 races grew from 2019, with 8 new comers to the top 100 list.
RunSignup, the leading registration and technology provider for races in the U.S., releases a list of the top 100 Largest Road Races in the United States. This report is compiled in an effort to build an improved understanding of the top tier, most attended, events in the road race industry. The report ranks races based on the total finishers for each race weekend in 2022 and evaluates the decline and growth in finishers during the last three years.
The overall participation numbers within the Top 100 Largest Race list confirms the finding of RunSignup’s 2022 RaceTrends Report that the largest races struggled the most to match pre-pandemic participation levels. On average, this segment of races was down 24% compared to 2019 and only 11 of the 100 events saw growth compared to 2019. However, when looking at total races in the industry, those in-person events that took place both in 2021 and in 2022 experienced a 41% increase in participation over the last year.
Highlights of the report include:
RunSignup continues to compile and publish endurance market data to help provide greater insights into a diverse industry that comprises many providers. The Largest 100 races report is manual aggregation of data based on publicly available finisher data for timed events. Data adjustments can be submitted to eric@runsignup.com. For more information, visit the online published report.
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.