RunSignup releases September 2025 Race Registration Market Analysis

RunSignup, the leading registration and technology provider for endurance events in the U.S., today released its biannual Race Registration Market Analysis, a tradition since 2015. The September 2025 report shows race growth slowing industry-wide, yet transaction volume rising, while RunSignup continues to expand market share with 14% year-over-year growth and a projected 11 million registrations this year.

Key Findings from the September 2025 Report

• Race growth clows: Year-over-year growth of races slowed from 8% in 2024 to just 2% in 2025. However, transaction volume rose 5%, largely due to higher average registration prices, estimated at a 3% increase.
• RunSignup continues growth: RunSignup processed 922,724 registrations in August, representing 15% year-over-year growth. Year-to-date, RunSignup has processed 6.78 million registrations, up 14% from 5.94 million in the same period last year. The company is on pace to support 11 million registrations in 2025.
• Market share strength: RunSignup now holds more than 50% of market share for new races, significantly outpacing competitors. In contrast, the Top 100 races—often targeted by competing vendors—account for fewer than two million participants annually, compared with RunSignup’s much broader base.
• Churn remains low: Overall churn among RunSignup events remains below historical averages at just 3.4%, while competitor churn tracked at 1.0% in the past 14 months.
• Web traffic advantage: RunSignup-based events generated 5.5 million visits in July 2025, nearly six times the U.S. traffic of its largest competitor.

Competitive Landscape

The report highlights how registration platform competitors are increasingly focusing on large marquee events, often engaging in aggressive discounting or costly service models. Meanwhile, RunSignup continues to expand across the tens of thousands of small and midsize races that represent the heart of the U.S. endurance market.

Leadership Perspective

Bob Bickel, Founder and CEO of RunSignup, commented:

“Our long-term commitment has always been to serve the full endurance community—big and small—with fair pricing, reliable technology, and a self-serve platform that scales with the needs of race directors and timers. Crossing the 50% market share threshold validates that strategy, but more importantly, it reaffirms our belief in building an open, sustainable, and community-driven business model.”