RunSignup releases race registration market analysis and surpasses 50% market share

RunSignup, the leading registration and technology provider for endurance events in the United States, has released its semi-annual U.S. Race Registration Market Analysis Report. This latest report examines the current state of the endurance industry, highlighting key trends, competitive shifts, and projections for the year ahead. RunSignup surpasses 50% market share in the U.S. registration endurance industry with the company’s participation and revenue continuing to grow.

Race Participation and Revenue Continue Upward Trajectory

The endurance industry experienced significant growth in 2024, with participation increasing by 8% and race revenue growing by 12%. The momentum has carried into 2025, with early indicators showing a 4% increase in participation and a 6% rise in revenue. The continued expansion of race events, combined with low customer churn and strong race adoption, sets the stage for another record-breaking year.

RunSignup Surpasses 50% Market Share

RunSignup has reached a significant milestone, now processing more than half of all U.S. race registrations. A steady influx of new races, combined with high retention rates, underscores RunSignup’s position as the go-to platform for endurance events of all sizes.

“Our success is rooted in our commitment to race organizers, timers, participants, and the endurance community,” said Bob Bickel, Founder and CEO of RunSignup. “By continuously enhancing our platform with innovative technology, we provide events with the tools they need to grow and succeed. As the industry evolves, our focus remains on delivering the most innovative and cost-effective solutions.”

Shifting Market Landscape

The endurance industry is undergoing a period of transformation, with several key vendors adapting their business strategies. RunSignup's market report details how some vendors have narrowed their focus to niche markets, while others have reduced operations or implemented strategic pricing adjustments. The industry has also witnessed the departure of a major player, Enmotive, resulting in a migration of events to established registration platforms. RunSignup is absorbing the majority of these transitioning events.

AI Technology and Innovation as a Competitive Advantage

RunSignup’s investment in cutting-edge technology remains a driving force behind its growth. The company has declared 2025 as the ‘Year of AI,’ focusing on enhanced development efficiency, AI-powered customer support tools, and expanded capabilities for race organizers. The company is applying a comprehensive approach to integrating AI into all areas, including backend development of technology products for increased efficiency, intelligent customer service, and advanced event management tools. 

"Our commitment to innovation and early adoption of AI allows us to rapidly enhance our platform and create substantial efficiencies for our organization," said Bickel. "We firmly believe that technology, especially AI, can revolutionize the endurance community, bring new innovation and efficiency to the industry, and streamline event management for race organizers and timers."

RunSignup’s full market insight report can be viewed here.