RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
9 April 2025
The report covers major milestones, including surpassing $3 billion in total transactions processed.
RunSignup, the leading technology provider for endurance events in the U.S., has released its Q1 2025 business update, highlighting strong performance across all segments of its platform. The report covers major milestones including surpassing $3 billion in total transactions processed, double-digit growth in registrations, donations, and ticket sales, increasing market share, and significant advancements in AI-driven technology and product development.
RunSignup Q1 2025 Highlights:
These company gains are driven by a combination of broader endurance market growth and RunSignup’s continued expansion of its registration business market share, now estimated at more than 50% in the United States. Notably, RunSignup has absorbed a significant number of events formerly hosted by other registration providers whose platforms either closed or faced challenges in pricing and technology.
“We’re proud of the progress we've made, but what matters most is the success of our customers,” said Bob Bickel, Founder of RunSignup. “Hitting $3 billion in total transactions is a testament to the trust the endurance community places in us. As we grow, we’re committed to keeping prices low while investing in great technology.”
RunSignup’s diversified business model includes:
The company also announced a major AI technology focus for 2025. Key initiatives include:
In addition to AI, RunSignup highlights long-term product investments that are bringing significant innovation to the industry, including:
With more than 500 product releases in Q1 alone and growing enthusiasm across the endurance, nonprofit, and event communities, RunSignup continues to lead the charge in building the future of event technology.
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.