RunSignup’s 2024 midyear trends show increases in per-race participation – and pricing
Early 2024 data shows growth in race participation, increases in race prices, and younger runners slowly returning to races.
14 August 2024
The report ranks races based on the total finishers for each race weekend in 2023 and evaluates the decline and growth in finishers.
RunSignup, the leading registration and technology provider for races in the U.S., released a list of the Top 100 Largest Road Races in the United States. In the absence of a single aggregator for US road race data, this report is compiled to improve the industry understanding of the top tier, most attended, events. The report ranks races based on the total finishers for each race weekend in 2023 and evaluates the decline and growth in finishers.
The overall finisher numbers within the Top 100 Largest Race list confirms previous findings that show large races are struggling to regain pre-pandemic participation levels. Just 36% of races on the 2023 list grew compared to 2019. Additionally, the 100th largest race in 2023 had 7,288 finishers while the 100th largest race in 2019 had 9,456 finishers. However, there are also signs of continuing improvement, with 91% of all races on the list growing compared to last year.
Highlights of the report include:
RunSignup continues to study and publish endurance market data to provide insights into a diverse industry with many technology providers. The Top 100 Largest Races report is compiled manually based on publicly available finisher data for timed events. Data adjustments can be submitted to eric@runsignup.com. For more information, view the full report: https://info.runsignup.com/2024/01/12/2023-top-100-largest-races/
RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.
To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.