RunSignup launches AI-powered Beta chatbot to enhance customer support

RunSignup, the leading technology provider for endurance events in the United States, is embracing the power of artificial intelligence to enhance customer support. In a major step forward, RunSignup has launched its first AI Chatbot, "Ron Synup," currently in Beta testing. This innovation aims to streamline customer service by providing faster and more accurate responses while delivering smarter insights for customers. With more than 30,000 events using RunSignup in the endurance registration market, the company recognizes intelligent and efficient customer service is essential to support the needs of races and their participants.

“As AI continues to evolve, we see significant potential to enhance the way we support our customers,” said Bob Bickel, Founder and CEO of RunSignup. “Early results show that Ron Synup is making a positive impact, and we’re excited to refine and expand our AI-driven support capabilities.”

How Ron Synup Enhances Customer Support

Ron Synup is powered by Freshdesk, RunSignup’s customer support platform, which houses an extensive library of over 300 knowledge base articles. By leveraging these resources, the chatbot can provide instant answers to common inquiries. Additionally, the chatbot is continuously monitored and refined based on real user interactions, allowing for specific Q&A enhancements and improved accuracy over time.

Key features include:

• Instant responses to common support queries.
• Seamless escalation to human agents when needed.
• Ongoing learning and refinement based on real user interactions.

RunSignup’s Commitment to Exceptional Support

In 2024 alone, RunSignup’s support team managed 26,786 tickets and responded to 41,011 customer emails. With ticket volume already increasing by 14% in early 2025, the AI chatbot represents a significant step toward maintaining efficient support as the company continues to grow. By assisting with frequently asked questions, Ron Synup allows the support team to focus on more complex inquiries.

Future Plans for AI at RunSignup

While the Beta version of Ron Synup is already demonstrating value, RunSignup is committed to ongoing improvements. Future plans include expanding chatbot availability across additional platforms, experimenting with new AI-driven features, and further refining chatbot interactions to enhance accuracy and customer satisfaction.

“AI offers an exciting opportunity for us to improve the overall customer experience while maintaining the high level of service our users expect,” added Bickel. “We are committed to continually integrating AI-driven solutions to better serve race organizers and participants.”

Click here for more information about the Ron Synup Beta release.