15 August 2024

RunSignup brings free, next-generation email marketing to endurance events

The new email platform includes robust personalization and customization tools, as well as unlimited contact uploads and email sends.

RunSignup brings free, next-generation email marketing to endurance events
lines

RunSignup, the leading technology solution for US endurance events, is excited to announce the launch of a new, next-generation email marketing platform for event directors. The platform includes robust personalization and customization tools and includes unlimited contact uploads and email sends – all for free. 

RunSignup’s email marketing platform is purpose-built for event marketing and participant communication strategies, providing a savings to customers who need the power of an advanced email marketing tool on a tight budget. Upgrades in the new version include:

  • An easy-to-use email builder for out-of-the-box templates or a build-your-own experience
  • Differentiation between marketing and transactional emails for better list management
  • Data replacement tags to personalize emails with specific information like previous donation amounts, links to photos, QR codes for CheckIn, and more.

The new email builder allows event directors to fully brand their communications with customizable headers and footers and point and click options to add content blocks in one and two column sections. Additionally, the integration of the email marketing platform with event registration data makes it easy for event organizers to send personalized information to each participant, such as their race corral, their start time, and even a QR code for faster check-in.

RunSignup CEO and Founder Bob Bickel said, “Our first generation email marketing platform has been embraced by event directors, with 30 million free emails sent each month in 2021. We chose to invest in email marketing to provide an even better solution for our customers, and this release delivers. Experienced event directors will be excited about the advanced customization options available via replacement tags, and the ability to create beautiful, branded emails in minutes. And as always, it’s free!”

For more information, join our webinar on February 14, 2022 or visit: https://runsignup.blog/2022/01/24/next-generation-email-marketing-for-registration/

About RunSignup

RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.

To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.

Related news

RunSignup reaches 500 years of combined employee experience

Nov 14, 2025

RunSignup reaches 500 years of combined employee experience

With more than 80 team members, RunSignup continues to thrive as an employee-owned organization dedicated to the long-term success of its customers.

RunSignup launches 2025 Timer Industry Research Survey

Oct 22, 2025

RunSignup launches 2025 Timer Industry Research Survey

Now in its 7th year, the annual survey continues to serve as the industry’s leading research effort focused on the evolving landscape of race timing.

RunSignup reports strong Q3 2025 growth and expands AI leadership

Oct 10, 2025

RunSignup reports strong Q3 2025 growth and expands AI leadership

RunSignup’s endurance event registration transaction volume rose 19% year-over-year, far exceeding expectations.

RunSignup opens nominations for the 2026 Alan Jones Timer of the Year Award

Oct 7, 2025

RunSignup opens nominations for the 2026 Alan Jones Timer of the Year Award

RunSignup’s annual Timer of the Year award honors race timers who have made a significant and lasting impact on the endurance community.

RunSignup announces 2026 Timer Education Summit in Tampa

Sep 18, 2025

RunSignup announces 2026 Timer Education Summit in Tampa

The summit continues RunSignup’s commitment to helping timers expand their knowledge, sharpen their technical skills, and connect with peers.

RunSignup releases September 2025 Race Registration Market Analysis

Sep 12, 2025

RunSignup releases September 2025 Race Registration Market Analysis

The report shows race growth slowing industry-wide, yet transaction volume rising, while RunSignup continues to expand market share.