29 May 2025

RunSignup announces RunSignup AI

AI is an additive interface for the RunSignup platform, supplementing RunSignup’s event tools with new dynamic options for custom applications and data analysis.

RunSignup, the leading technology provider for US endurance events, announces RunSignup AI, a new way for customers to interact with and leverage the power of the platform. AI is an additive interface for the RunSignup platform, supplementing RunSignup’s robust set of event tools with new dynamic options for custom applications and data analysis.

Currently, there are three separate areas of focus for RunSignup AI. First, RunSignup’s open API and secure OAuth 2 infrastructure empowers customers to build custom, public facing applications. This means customers can build applications such as a Find a Race, Results Kiosk, Fundraising Leaderboards, and more.

Second, RunSignup will have its first MCP over the summer of 2025. The Model Context Protocol enables ChatGPT to access RunSignup’s public race information to understand when and where races are happening. With AI quickly emerging as the third marketplace (along with Google & Meta), this ensures that RunSignup races will be found when a local runner asks “what races are in Pasadena next weekend?”.

Third, RunSignup will implement secure MCP interfaces to the RunSignup platform. This means race directors will be able to utilize ChatGPT to query their race information for fast, targeted reports that supplementRunSignup’s built-in reporting. For example, a race can get detailed information about demographic changes from one year to the next or evaluate patterns in donations throughout the race cycle. For this (coming later in 2025), private information and functionality done via a race dashboard will require login, and all dashboard data will be kept separate from the general LLM.

To learn more about the present and future of RunSignup AI, visit: https://info.runsignup.com/2025/05/22/runsignup-ai/. Race directors and timers can also work hands-on with RunSignup AI at the upcoming RunSignup University: https://runsignup.com/university

About RunSignup

RunSignup, an employee owned company, is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 30,000 events use our free and open platform to register over 10 million annual participants, raise more than $3 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay Real-Time products. No subscriptions, no plans, no monthly fees.

To find out why customers like the Richmond Marathon, American Cancer Society, Vacation Races, and RaceDay Events use RunSignup, visit www.runsignup.com.