Race Entry releases automatic sponsor promo codes

Race Entry, an effective race growth and management software, rings in 2025 with a major upgrade to its sponsorship management tools: Automatic Sponsor Promo Codes. This feature takes all the hassle out of offering free registrations, booths, or even swag to sponsors.

Automatic Sponsor Promo Codes

For races that offer free or discounted registration, booths, or merchandise to sponsors, it’s now easier than ever to deliver those sponsor benefits with automated emails with unique promo codes. As soon as you add a sponsor to a qualifying category, they’ll get an email with an active, unique promo code.

When you add each sponsor category, you can check the “Include Promo Code?” checkbox. Next, create your offer and select what it applies to – registration, merchandise, or booths.

Once you’ve saved your promotion, sponsors purchasing that category will receive emails with unique promo codes as soon as you add a sponsor or someone purchases a sponsorship online.

No more setting up unique promo codes for all of your sponsors. Set-up your offer once, and Race Entry takes care of the rest.

Sponsor Management with Race Entry

Automatic Sponsor Promo Codes bolsters Race Entry’s robust suite of sponsor management tools and features.

Simplify sponsor management with

• Online Sales – Turn on sponsorship sales online with an automatically created webpage that has all of the details on your sponsorship categories.
• Invoicing – Create and send invoices to your sponsors who opt for check payment instead of online credit card payment.
• Mass Mail – Use our robust mass email tool to communicate with all of your sponsors and even segment your list by sponsor category.
• Automated Renewals – Keep your sponsors for next year with automated renewal reminder emails.

Offer more value to your sponsors with ease using

• Sponsor Promotions – Highlight your sponsors’ special offers to your participants with an automatically created webpage that can link from your marketing page.
• Automated Logo Placement – Offer more visibility to your sponsors by automatically including sponsor logos on your marketing page and in your email footers.

Race Entry’s sponsor management system enhances existing sponsorship programs and simplifies race directors’ work.