iTAB and Ahotu celebrate one year partnership

The world’s leading medal personalisation provider iTAB and the global endurance event platform Ahotu are celebrating the one-year anniversary of their partnership, which has enabled thousands of runners worldwide to add a personalised touch to their race experience.

Since launching the collaboration in early 2024, iTAB’s popular Medal Ribbon Hanger has been offered as an optional add-on alongside any bookable event listed on Ahotu.com and Worldsmarathons.com. The personalised add-on allows participants to display their hard-earned medals in a stylish and meaningful way.

iTAB manages the entire fulfillment process – from order handling to customer support and international delivery – ensuring a seamless, high-quality experience for every participant. Runner satisfaction has been consistently high, particularly among international participants who appreciate the convenience and global shipment.

“We’re thrilled to mark one year of working alongside Ahotu and World’s Marathons,” said Gary Cove, Director at iTAB. “Our shared goal is simple – to help organisers offer meaningful experiences for runners, while growing their events and businesses. The response so far has been fantastic and we have expanded our global reach notably.”

Race organisers already working with iTAB can also integrate the Ribbon Hanger (or Medal Insert) as an add-on directly within the registration flow at Ahotu or World’s Marathons.

“At World Sports Group, we’re focused on giving organisers tools that drive value and growth,” said Charlotte Melchert, CEO of World Sports Group, which manages Ahotu and Worldsmarathons.com. “Working with iTAB allows us to offer runners something truly personal – and it’s effortless for organisers to implement. It’s a win-win. I can’t see any reason for organizers not using iTAB”

Through this partnership, iTAB and Ahotu are jointly committed to helping race organisers grow their events, reach more runners, and build stronger participant engagement – all while reducing operational effort.