Introducing Run This: a new way to build stronger events and communities

A fresh option for race directors has arrived: Run This, a modern event management platform built for today’s endurance community.

Created by race director and runner Kelby Dover, Run This was designed to help races not just manage registrations, but build real connections between events, athletes, and the communities that support them.

It brings a modern approach to event management — without losing any of the core features race directors depend on.

A Platform Built for Connection

Run This moves beyond basic signups. It offers an all-in-one system where athletes can register, engage, and stay connected — helping directors grow loyalty and momentum year after year.

Built-In Community and Social Interaction

Run This is designed to spark real interaction between athletes, directors, and races — creating a community around every event.

Athletes and directors can comment directly on the event page, starting conversations that keep participants engaged long after they register.

Athletes can follow each other and receive push notifications when their friends sign up, bookmark, or interact with an event, turning every registration into free, organic word-of-mouth marketing.

Events can even run polls for registrants, allowing directors to gather input, drive excitement, and make athletes feel invested in the experience before race day ever arrives.

By blending registration with real-time community-building, Run This helps races generate momentum early — keeping athletes connected, excited, and ready to bring friends along for the journey.

Powerful Features Designed for Today’s Races

• Native mobile app and seamless desktop experience, delivering a smooth, intuitive platform on any device.
• Modern, beautiful event pages with fast, easy registration.
• Real-time push notifications for event updates and athlete activity.
• Director Message Board for announcements and last-minute communication.
• Volunteer management, waivers, and bib assignments built in to simplify logistics.
• Easy participant check-in on race day — from mobile devices or desktop — for a faster, smoother experience.
• Drag-and-drop email builder for customized messaging and marketing, with tools to email current participants, past participants, volunteers, and anyone who has ever bookmarked your event.
• Fundraising integration: support charitable efforts directly through your event.
• Event renewal tools to easily re-launch races year after year.
• Event calendar embedding for race company websites.
• More affordable pricing compared to traditional platforms, without sacrificing power or features.

Built for Events of Every Size

From backyard ultras and track meets to marathons, triathlons, USAT-sanctioned races, and nonprofit park runs, Run This is ready for all kinds of endurance events.

It’s even been used by Nike and a local running store to power creative events like capture the flag — showing the platform’s flexibility beyond traditional race formats.

Trusted by the Running Community

Run This has already been used by events and partners affiliated with Nike, Adidas, Fleet Feet, On, New Balance, Brooks, BPN, and local running communities.

Built by Race Directors, for Race Directors

Founder Kelby Dover, based in Nashville, TN, created Run This after seeing the need for a platform that felt more intuitive, mobile-ready, and community-driven — helping races not just succeed but thrive.

Get Started Today

Race directors can schedule a demo or get started at runthis.run/for_organizers.

For questions or a personal walkthrough, contact Kelby directly at kelby@runthis.run.