Houston Running Company taps Laurel to power next-gen race experience across Texas

The Houston Running Company is thrilled to announce a groundbreaking partnership with Laurel, a national leader in endurance event technology, to redefine the race day experience for both runners and spectators.

More than 25,000 participants will benefit from an unprecedented level of innovation, personalization, and interactivity at Houston Running Company events — setting a new benchmark for race experiences across the country.

Next-Level Technology Meets Race Day Magic

• Tracking Checkpoints Every Mile – or More: Laurel is bringing an unmatched density of checkpoints to each course, with splits tracked at every mile or more frequently. This means participants and fans will get deeper insights into pacing, effort, and performance — in real time.
• AI-Driven Race Recaps: Post-race, runners will receive a personalized, AI-generated recap of their race experience — including storytelling, key performance moments, and celebratory highlights to share.
• Laurel Intelligence Reports: Participants will unlock a new layer of insights with Laurel Intelligence Reports — dynamic recaps that break down effort, pace changes, terrain impact, and competitive stats.
• Data-Driven Course Segments: Runners will experience highlighted course segments, complete with contextual data overlays — showing how they performed in iconic or challenging stretches compared to others.
• Spectator Engagement Features: Laurel is also launching new tools to bring fans deeper into the action — from near real-time live participant tracking and dynamic cheer zones to interactive race maps that make following friends and family exciting and easy.

“We’re reimagining what race day can look like — for both runners and spectators,” said Phil Dumontet, CEO of Laurel. “With real-time data, immersive storytelling, and personalized insights, we’re not just timing races — we’re transforming them into unforgettable, interactive journeys. We couldn’t be more excited to bring this vision to life with the Houston Running Company.”

“Our runners deserve the best, and this partnership is about raising the bar,” said Randi Schooley of Houston Running Company. “We’re proud to be one of the first in the region to bring this level of innovation, engagement, and insight to our community.”